AppLovin stock slides into 2026 as investors test its sky-high margins
NEW YORK, January 2, 2026, 10:38 ET AppLovin shares fell about 6% on Friday morning, extending a retreat that began in the final days of 2025 as investors reassessed one of the market’s standout momentum names. The move matters at the start of the year because AppLovin’s run-up has made the stock unusually sensitive to valuation questions and any hint that growth is cooling, even without new company-specific news. Wall Street’s focus is narrowing to the next earnings release, with analysts looking for another step-up in profit while revenue growth moderates from last year’s pace. In the latest closing session