Why Procter & Gamble stock is edging up today after earnings and new analyst upgrades
Procter & Gamble shares rose 0.2% to $150.28 in late morning trading Friday after a 2.7% jump Thursday. Quarterly net sales missed estimates at $22.21 billion, with U.S. volumes down 1%, but adjusted earnings beat forecasts. JPMorgan and Wells Fargo raised price targets, citing focus on U.S. volumes and upcoming policy guidance. The company cut its fiscal 2026 diluted earnings growth forecast to 1%–6%.