Pinterest Stock Takes on Gen Z: Is PINS the Next AI-Powered Shopping Juggernaut?
Overview – Company & Business Model Pinterest, Inc. (NYSE:PINS) is a visual search and discovery platform launched in 2010investor.pinterestinc.com. Users (“pinners”) browse and save image-based “Pins” on topics from fashion and home decor to recipes and travel, often linking to products or content. The site’s tagline – “where people discover new ideas, plan and shop” – reflects its e-commerce focus. Pinterest has over half a billion MAUs globally (578M in Q2’25)investor.pinterestinc.com; two-thirds of users are women, and more than 50% now are Gen Zinvestor.pinterestinc.com. Crucially, Pinterest is free to users and monetizes almost exclusively through ads. Advertisers buy Promoted Pins, search