Starbucks Brewing Bold Changes: AI Barista, Protein Drinks & Pastries on the Menu
Starbucks is closing about 1% of underperforming U.S. and Canadian stores and cutting around 900 corporate jobs as part of a $1 billion turnaround plan. CEO Brian Niccol announced new menu items, a simplified food lineup, remodeled stores, and pilot tests of an AI “barista assistant.” The company plans to hire up to 3,000 more baristas by year-end. Starbucks shares rose 1.5% intraday on Oct. 14 after the announcements.