Bank of America Bets Big on Wealth: Merrill Targets $150B a Year in New Assets and a 30% Margin as Moynihan Sees ‘Huge Opportunity’
Bank of America is doubling down on wealth management. Less than a week after its first Investor Day since 2011, the bank’s leadership is telegraphing an aggressive plan to grow Merrill’s fee‑generating assets by as much as $150 billion annually and lift Global Wealth & Investment Management (GWIM) to a >30% pre‑tax margin—moves CEO Brian Moynihan frames as tapping a…