June 29, 2026, 10:14 PM EDT. Amazon.com (AMZN) closed at $240.13 after falling 11.3% this month, but it's still up 9.5% for the year. Traders have been watching volatility on worries about rising costs and rivals in e-commerce and cloud. A Discounted Cash Flow model values the stock at $423.88 a share, putting it at a 43.3% discount. That DCF suggests Amazon could be undervalued. The company's 12-month free cash flow hit $37.1 billion, and projections show that could jump to $182.4 billion by 2030. Simply Wall St gives Amazon 4 of 6 on basic valuation, so some numbers say it's a bargain. Investors are sifting these metrics as market views keep shifting.