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Business Strategy News 15 October 2025 - 29 October 2025

Accenture’s Name Change Secret & AI Leap: How “Accent on the Future” Ignited 25 Years of Growth – and What’s Next for Its Stock

Accenture’s Name Change Secret & AI Leap: How “Accent on the Future” Ignited 25 Years of Growth – and What’s Next for Its Stock

“Accent on the future”: The 2000 Rebrand Breakthrough In late 2000 Andersen Consulting, under pressure from a legal split with Arthur Andersen, raced to find a new brand. A worldwide naming contest – dubbed “brandstorming” – called on 65,000 employees
Volkswagen’s Bold Gambit: Used-Car Boom & Rental Push to Revive Profits (Plus One Driver’s Harrowing Pond Rescue!)

Volkswagen’s Bold Gambit: Used-Car Boom & Rental Push to Revive Profits (Plus One Driver’s Harrowing Pond Rescue!)

In summary, Volkswagen is doubling down on used-car and rental strategies to bolster revenues amid a tough market. Its finance arm is aggressively marketing pre-owned vehicles (a proven profit center) and expanding mobility offerings through partners like Europcar. At the
Coca-Cola (KO) Stock Rockets on Board Shake-Up and Bold Moves – What Investors Need to Know

Coca-Cola (KO) Stock Rockets on Board Shake-Up and Bold Moves – What Investors Need to Know

Sources: Recent Reuters and MarketBeat analyses, and The Coca-Cola Company’s own filings and press releases (cited above), provide the data and quotes used herein reuters.com reuters.com investors.coca-colacompany.com reuters.com ts2.tech. The market data reflect trading as of Oct. 17, 2025.
Delta’s Focus-City Gambit Pays Off: $2B Amex Windfall & SkyMiles Surge – Is the Stock Set to Soar?

Delta’s Focus-City Gambit Pays Off: $2B Amex Windfall & SkyMiles Surge – Is the Stock Set to Soar?

Delta’s strategy of blending its network with loyalty marketing is drawing notice. Hauenstein’s focus-city approach—linking route planning with credit-card growth—reflects a “full reengineering” of how to maximize revenue, beyond just flying passengers theairlineobserver.com thriftytraveler.com. As Reuters observes, Delta’s exposure to
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