British American Tobacco (BATS) Share Price Outlook: Buyback Boost, Vuse Recovery Signals, Dividend Dates and the Week Ahead (Updated 14 December 2025)
British American Tobacco shares fell 3.33% Friday to 4,238p, ending the week down 1.8% after management guided 2026 earnings to the lower end of forecasts and announced a £1.3 billion buyback for next year. The company said 2025 targets remain on track and reported early signs of improvement in the U.S. vape market as enforcement against illicit products increases.