Shopify’s AI shopping push puts checkout inside Google Gemini and Microsoft Copilot
Ottawa-based Shopify announced it has co-created a new open standard with Google and broadened its integrations with both Google and Microsoft. The goal: to enable shoppers to complete purchases from Shopify merchants directly within AI search and chat tools. Called the Universal Commerce Protocol, the technology links AI systems to merchants’ checkout processes, facilitating transactions inside conversational interfaces. Brands like Monos and Gymshark will sell through Google’s AI surfaces, while Keen is among those using Microsoft’s Copilot Checkout, according to Digital Commerce 360. https://www.digitalcommerce360.com/2026/01/12/shopify-universal-commerce-protocol-open-standard-agentic-ai/ The push is gaining momentum as “agentic commerce” — AI tools that search, compare, and make purchases for users — shift from demos into pilot programs. If these assistants take hold as the main shopping gateway, whoever owns checkout and order data stands to gain fees, influence, and direct access to customers.