Share price
82.12p
▼ 12.13% · down 11.34p
JD Sports Shares Lose £545 Million as a £50 Million Guidance Cut Hits U.S. Growth
JD Sports Fashion plc lost about £545 million of equity value on Thursday morning. The estimated loss was almost 11 times the £50 million cut to the midpoint of its annual profit guidance. Shares traded at 82.12 pence, down 12.1%, at 10:09 BST.
Company hubLON:JD
JD Sports (JD) Stock News & Analysis
Follow the latest JD Sports (JD) company news, earnings coverage and investor analysis from TechStock².
Save this hub to your TS2 Signalbook account.
- Latest update
- Articles in this hub
- 2
- Last 30 days
- 1
What investors are watching
- Earnings, guidance and financial performance
- Valuation, trading activity and market sentiment
- Strategy, catalysts and company-specific risks
Investor dashboard · LON:JD
JD Sports Fashion
Market data: 20 August 2026, 10:09 BST · London market open · Delayed price in GBX
Value erased
≈£545m
Estimated from 4.81bn shares
New guide midpoint
£750m
▼ £50m from prior midpoint
North America LFL
−6.8%
More than one-third of group sales
The repricing was bigger than the cut
The market-value loss was roughly 10.9 times the £50m reduction in the guidance midpoint.
Q2 like-for-like sales
The U.S.-heavy North American business drove the group contraction.
North America
−6.8%
Europe
−2.7%
Group
−3.1%
United Kingdom
+0.8%
Asia Pacific
+1.4%
Profit guide bridge
Adjusted pre-tax profit, £m. The new midpoint is 12.0% below FY2025/26.
Analyst targets: upside, but stale
Pre-warning data Last updated 12 August 2026.
Low
75p
Median
94p
Average
104p
High
180p
7 Buy/Strong Buy11 Hold0 Sell
What changes the thesis
North America stabilisesA smaller sales decline without deeper markdowns would challenge the market's harsh repricing.
Nike momentum returnsNike supplies more than 40% of group sales. Better product demand would lift JD's mix.
23 September checkpointHalf-year results should show inventory, margin and U.S. back-to-school demand.
FTSE 100 up as banking stocks outperform retailers after unexpected UK sales data
The FTSE 100 in Britain climbed on Friday following an unexpected increase in retail sales. Banking stocks moved higher, while oil giants and a number of retailers declined.
TechStock² Updates
