Adobe stock price steadies after-hours after Firefly Foundry Hollywood push; ADBE eyes March earnings
Adobe shares rose 1.9% to $299.73 on Thursday and held steady after hours. The company is working with Hollywood partners through Firefly Foundry to develop “IP-safe” generative AI models. Investors are watching for signs these AI features could drive revenue ahead of Adobe’s March 12 earnings call. Trading volume reached about 5 million shares, with the stock still 36% below its 52-week high.