Today: 2 July 2026
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NASDAQ:NFLX 28 February 2026 - 29 May 2026

Netflix Faces Quick Test Beyond Subscriber Counts

Netflix Shares Miss Out on Nasdaq Record; Focus Shifts to Ads

Netflix Inc. traded down about 1.2% to $86.36 late Thursday, giving the streaming company a market value near $371 billion. Shares hit a low of $85.60 in the session while most of the market was leaning into risk. Nasdaq ends at a record, up 0.91%. S&P 500 also set an all-time high after reports of a U.S.-Iran ceasefire extension gave stocks a lift. Traders mostly focused on headlines, not the move’s size.
Netflix Stock Is Paused for Memorial Day. Wall Street Is Watching Its $3 Billion Ad Bet

Netflix Stock Is Paused for Memorial Day. Wall Street Is Watching Its $3 Billion Ad Bet

Netflix shares enter the long U.S. market break at $88.60, down 0.8% on Friday but up about 1.8% for the week, as investors weighed a stronger advertising pitch against a stock still looking for a clean next catalyst. The gain was based on Friday’s close and the prior Friday’s $87.02 finish. Why it matters now: the question around Netflix is less whether streaming is mainstream and more how much profit it can pull from cheaper ad-backed plans, live sports and ad technology. At its May upfront — the annual pitch to advertisers — Netflix said its ads plan now reaches more than 250 million global monthly active viewers, with more than 80% watching weekly, and will expand to 15 more countries in 2027. Amy Reinhard, Netflix’s president of advertising, said the company was moving toward becoming a “formidable” ad player and was “ready to compete with anyone.”
25 May 2026
Netflix Faces Quick Test Beyond Subscriber Counts

Netflix Faces Quick Test Beyond Subscriber Counts

Netflix Inc. starts the week with its stock at $87.02, after a quiet move Friday when shares edged up 0.09%. That’s still under the previous week’s close of $87.49. Investors are now watching to see if the company’s ad business can pick up more slack than its latest streaming release. Nasdaq was closed Sunday. The exchange sticks to its regular trading hours, Monday to Friday, 9:30 a.m. to 4 p.m. ET. Netflix is using last week’s upfronts to push its ad-supported plan deeper into the business. The streamer told marketers that its ad tier now draws over 250 million global monthly active viewers, and more than 80% of its ad subscribers watch weekly. Netflix plans to roll out the ads plan in 15 additional countries in 2027.
Netflix Stock Holds Near $87 Ahead of Monday Signal

Netflix Stock Holds Near $87 Ahead of Monday Signal

Netflix closed Friday at $87.02, little changed, logging a slight uptick while most of the market dropped. Investors will weigh Netflix’s ad strategy over the weekend, with the stock still trading far below where it stood last month. Nasdaq is shut on weekends, and regular U.S. trading is Monday through Friday, 9:30 a.m. to 4:00 p.m. Eastern. Netflix pushes reach as it courts advertisers at New York upfront Netflix spent the week pitching its scale to advertisers. At the New York upfront, the platform claimed its ad-supported service now has over 250 million global monthly active viewers, using an ad-reach metric and not paid subscriptions. According to Netflix, more than 80% of ad-plan users watch weekly. The company said it will take the ad tier to 15 more countries in 2027.
16 May 2026
Netflix’s $25 Billion Buyback Looks Big. Microsoft’s $190 Billion AI Capex Bill Looks Bigger

Netflix’s $25 Billion Buyback Looks Big. Microsoft’s $190 Billion AI Capex Bill Looks Bigger

Netflix’s bigger share buyback is drawing attention to how companies are handling their cash, with investors now sizing up buybacks like Netflix’s against Microsoft’s much heftier $190 billion commitment for AI and cloud infrastructure this year. After recent dips in their stocks, Netflix, PulteGroup, and Mobileye are all doubling down on repurchases. Microsoft, meanwhile, is turning to shareholders, seeking support for yet another ramp-up in capital spending. The timing is key now that big growth names aren’t getting leeway on how they spend their cash. Buybacks do boost earnings per share by cutting the share count, but they also spark debate about whether that money would be better put to work elsewhere. AI capex—think heavy spending on data centers, chips, and servers—brings its own dynamic: those investments need to translate into revenue quickly to make the costs pencil out.
Netflix Stock Gets $25 Billion Buyback Boost After Warner Bros Deal Collapse

Netflix Stock Gets $25 Billion Buyback Boost After Warner Bros Deal Collapse

Netflix shares barely budged Thursday, as the streamer signed off on a fresh $25 billion share buyback plan—offering investors more insight into its cash strategy after the collapsed bid for Warner Bros Discovery assets. Share buybacks reduce the total number of outstanding shares by having a company purchase its own stock. Timing is key here. Netflix aims to shift the narrative for Wall Street after last week's weak Q2 outlook, a failed high-profile media partnership, and lingering concerns about streaming’s growth ceiling. Shares were up 1.5% before the bell on the buyback announcement, according to Reuters.
23 April 2026
US Stock Market Before Open Today: S&P 500 Futures Hold Near Records as Oil Falls and Netflix Slumps

US Stock Market Before Open Today: S&P 500 Futures Hold Near Records as Oil Falls and Netflix Slumps

NEW YORK, April 17, 2026, 04:48 EDT. U.S. stock futures barely budged ahead of Friday’s open, the S&P 500 hanging near its highs while oil slipped below $100 a barrel as traders bet on more U.S.-Iran talks. Netflix’s sharp drop in premarket action, triggered by its lackluster short-term outlook, pointed to early losses for the Nasdaq.
Netflix Earnings Preview: Why Wall Street Is Betting on Ads and Price Hikes

Netflix Earnings Preview: Why Wall Street Is Betting on Ads and Price Hikes

Netflix’s April 16 earnings are drawing bullish commentary from the Street, with ads and pricing hikes in the spotlight. In just the past day, upbeat notes landed from Wedbush and Morgan Stanley, while Goldman Sachs recently moved to a buy, all eyes on whether the streamer can turn its ad ambitions into real revenue traction. Timing is key here. Netflix stands out among the major names reporting this week, as investors look for signs that U.S. firms can still hit growth targets even with markets on edge and energy costs climbing amid the Iran conflict. With regular subscriber updates off the table since last year, the focus has shifted—revenue, profit margins and ad dollars are now under the microscope.
Netflix Stock Price Climbs as April Earnings Put Ad Growth, Margins to the Test

Netflix Stock Price Climbs as April Earnings Put Ad Growth, Margins to the Test

Netflix stock added 1.1% to close at $95.31 on Friday, outperforming the Nasdaq’s 0.9% decline. Investors got clarity on timing, too: Netflix confirmed it will release first-quarter results on April 16, marking the next update for the company. The April report is set to mark the first quarterly update since Netflix scrapped its bid for Warner Bros Discovery, a move that came with a $2.8 billion breakup fee attached. The decision to back out on Feb. 27 sparked a nearly 14% rally in Netflix shares. Ben Barringer at Quilter Cheviot saw the pulled plug as a "tick in the box" for management discipline.
Netflix Stock Price Today: Shares Slip as Argus Cuts Target and Wall Street Rout Deepens

Netflix Stock Price Today: Shares Slip as Argus Cuts Target and Wall Street Rout Deepens

Netflix Inc. slipped 0.6% to $94.31 on Thursday, weighed down by another price-target cut and a wider dip across Wall Street. The streaming giant’s next moves are in focus after it scrapped plans for a Warner Bros. deal. This suddenly matters, as Netflix has spent the past two weeks getting investors to refocus on its main business. After backing out of the Warner deal, it pocketed a $2.8 billion breakup fee, announced a return to share buybacks, and committed roughly $20 billion to content—films and series—this year.
12 March 2026
Netflix Doubles Down on Live Sports as Francis Ngannou Joins Ronda Rousey’s MMA Return

Netflix Doubles Down on Live Sports as Francis Ngannou Joins Ronda Rousey’s MMA Return

Netflix Inc. on Monday slotted former UFC heavyweight champ Francis Ngannou into its May 16 lineup, adding firepower to the streamer’s first live MMA broadcast. The card, already headlined by Ronda Rousey’s return against Gina Carano, now features Ngannou taking on Philipe Lins at Los Angeles’ Intuit Dome. Subscribers can watch globally, no extra charge. This shift is significant: Netflix wants to ramp up live programming, aiming to keep viewers hooked and capture more ad dollars. Back in January, the company reported to investors it had surpassed 325 million paid subscribers, projected ad revenue to nearly double—hitting around $3 billion by 2026—and said it would roll out additional live events both in the U.S. and internationally.
10 March 2026
Netflix bets on ‘One Piece’ again as investors watch the next subscriber test

Netflix bets on ‘One Piece’ again as investors watch the next subscriber test

Netflix brings back its live-action “One Piece” for a second season this Tuesday, and crews are already at work on season three—evidence the platform is betting more heavily on international franchises to lock in audience attention. For a limited time, AMC theaters will show the opening two episodes from the new season on the big screen. Timing is key here. The streaming business has cooled off; rapid subscriber gains are out, replaced by jolts from breakout shows, pricing shifts, and ads. For Netflix, international hits are essential. “One Piece” fits that bill — the series is designed to cross borders and languages.
5 March 2026
Netflix’s live-streaming push gets new Ateme deal; JPMorgan upgrades NFLX; Hastings sells shares

Netflix’s live-streaming push gets new Ateme deal; JPMorgan upgrades NFLX; Hastings sells shares

Los Gatos, California, March 4, 2026, 08:44 PST Netflix, Inc. has struck a multi-year deal with French video-compression outfit Ateme for its TITAN Live transcoder, Ateme said Tuesday. “How audiences experience live media events is shifting rapidly,” an Ateme executive commented. Financial details didn’t come out. Netflix shares edged up roughly 0.9% to $98.61 in morning trading.
Warner Bros Discovery stock in focus before the bell as Netflix’s Sarandos puts $27.75 cap on bid

Warner Bros Discovery stock in focus before the bell as Netflix’s Sarandos puts $27.75 cap on bid

New York, March 2, 2026, 07:09 EST — Early hours, premarket action. Warner Bros. Discovery shares open Monday in the shadow of remarks from Netflix co-CEO Ted Sarandos, who told Bloomberg he pulled back on the deal, unwilling to go above $27.75 a share for the assets in play. “I still believe in all the positives. I just believed in them up to $27.75 a share,” Sarandos said, per Business Insider. WBD closed Friday at $28.17, marking a 0.6% gain from the previous session.
Netflix stock leaps on $2.8 billion breakup fee — here’s what matters before NFLX reopens

Netflix stock leaps on $2.8 billion breakup fee — here’s what matters before NFLX reopens

New York, February 28, 2026, 10:02 a.m. EST — Market closed. Netflix finished Friday at $96.24, jumping 13.77% after the company withdrew from the drawn-out fight over Warner Bros. Discovery assets. U.S. markets are quiet for the weekend, so traders are watching to see if those gains stick when things open back up on Monday.

Stock Market Today

  • Pelican Aqua Holding PLC starts trading on Euronext Growth Oslo
    July 2, 2026, 2:27 AM EDT. Pelican Aqua Holding PLC began trading on Euronext Growth Oslo on July 2, 2026, using ticker PLCAN. The company works with salmon farmers, offering transport and biological treatment. It has locked in contracts for four 5,000 m³ Live Fish Carriers set to arrive in 2029, with options for another six. Arctic Securities AS and DNB Carnegie advised on the listing. Pelican is aiming at the large-capacity wellboat space. An information document on the listing can be found on the company's website.
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