Newell Brands’ stock cratered in late October 2025, culminating in a one-day collapse on October 31 after its earnings release. The shares fell from about $4.72 to around $3.25 in a single session, a drop of roughly 32%tokenist.com. This rout left the stock at its lowest price on recordtokenist.com, an astonishing fall for a company that five years ago traded above $20 per share. The selloff on Oct. 31 was precipitated by disappointing quarterly results and a hefty cut to the company’s outlook. It capped off a brutal year for NWL shareholders – even before the latest plunge, the stock was down over 50% in 2025, and the year-to-date loss now sits around -66%nasdaq.com. By comparison, the S&P 500 index is up about 16% in the same periodnasdaq.com. In other words, Newell has massively underperformed the market.
