NASDAQ:TTD 7 December 2025 - 17 July 2026

The Trade Desk shares got a lift Friday, up after a new report said Publicis and the ad-tech firm settled their dispute. TTD finished at $19.28, up 2.01% for the day, on 30.63 million shares traded. That's well above its average volume of 20.95 million from Google Finance. Even so, the stock is still sitting near its 52-week low of $18.31 and far off its 52-week high of $91.45. Friday’s move hasn’t changed the broader slide.

The Trade Desk shares ended the week down roughly 3.7%, even as Friday’s session saw a 1.94% gain to $21.56. Trading volume jumped, more than double midweek numbers. The digital ad stock lagged the record highs in the wider U.S. market.

The Trade Desk tumbled for a second straight session Wednesday, falling 6.1% to $23.55 by 5:11 p.m. EDT, after Publicis Groupe pulled its endorsement of the ad-tech platform for clients. Tuesday saw shares lose 7.4%. Analysts followed up by slashing ratings and price targets.

Shares of Trade Desk surged about 18% around 6:52 a.m. EST Friday. The move came after news broke that OpenAI recently held early talks with the ad tech company over a possible partnership on ad sales.

Shares of The Trade Desk, Inc. edged close to $33.81 in premarket action Tuesday, following the ad-tech company's announcement of a new chief financial officer. The news triggered a roughly 7.5% drop in the stock during the previous session.

The Trade Desk shares closed Friday at $37.29, showing little movement as investors braced for a week packed with macroeconomic events. The ad-tech stock remains in search of a stable footing after a tough run.