July 10, 2026, 2:14 PM EDT. Amazon (NASDAQ:AMZN) could jump 31.86% by the end of 2026, according to 24/7 Wall St., which set a price target of $324.34, up from the current $245.98. Shares trade 12% below their 52-week high, even as the company shows strong growth. AWS posted its quickest growth rate in 15 quarters, hitting a $150 billion annualized run rate and a $364 billion Q1 backlog. AI deals, including a $100 billion Anthropic contract, gave AWS a boost. High capex and debt remain concerns, but long-term assets and AI monetization keep the outlook bullish. Analysts are 90% confident in a buy rating and see more upside into 2030 if AI bets work out.