Disney Invests $1 Billion in OpenAI to Bring Marvel, Pixar and Star Wars Characters to Sora AI Video Platform
Disney announced a three-year deal with OpenAI on Dec. 11, 2025, licensing over 200 characters from Disney, Marvel, Pixar, and Star Wars for use in Sora-generated fan videos and ChatGPT Images. Disney will invest $1 billion in OpenAI and receive equity warrants. The agreement excludes actors’ likenesses and voices. Select AI-generated fan videos will stream on Disney+ starting in 2026, pending final approvals.