
REDWOOD CITY, August 22, 2026, 5:30 a.m. PDT – EA’s FC 27 player ratings have sparked attention from fans considering the $150 edition, as the company moves forward after a $55 billion acquisition.
EA is using community voting, a time-limited $149.99 edition and an Ultimate Team launch squad to move football engagement toward premium spending.
Engagement starts before the premium-offer deadline; monetization follows in stages.
U.S. prices verified August 22
Plus bundles 10,000 FC Points across five monthly drops and Premium Passes for seasons 1–5.
$7.531 billion total revenue
The financing raises the value of launch cash conversion.
Prices as of August 21, 2026, 4:00 p.m. EDT. EA no longer trades.
| Peer | Close | Below 52-week high | Analyst view | Average target | Implied upside |
|---|---|---|---|---|---|
| Take-Two · NASDAQ:TTWO | $240.15 | 9.7% | Strong Buy · 29 | $286.89 | 19.5% |
| Roblox · NYSE:RBLX | $38.37 | 73.0% | Buy · 35 | $49.44 | 28.9% |
| Sony ADR · NYSE:SONY | $23.92 | 21.2% | Buy · 4 | $30.00 | 25.4% |
Ratings interest may not become paid demand. The $150 tier risks price resistance. Weak retention, licensing costs or slower Ultimate Team purchases would reduce cash conversion after the leveraged take-private deal.
Product and ratings status: August 22, 2026, 2:24 a.m. PDT. Sources: Electronic Arts releases and filings; Associated Press; StockAnalysis; Investing.com; ADVFN; MarketWatch. Analyst methodologies and coverage counts differ.
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