TSX:WJA 5 October 2025

This weekend saw notable moves in consumer tech, from innovative new apps to eyebrow-raising hardware findings. OpenAI’s Sora 2 app – a creative tool that turns text prompts into hyper-realistic videos with sound – officially launched and became a viral hit. Despite being invite-only and available only in the U.S. and Canada, Sora shot up to the No.1 overall free app on Apple’s App Store techcrunch.com. Industry data showed 56,000 downloads on day one, putting Sora’s debut ahead of other major AI app launches like Anthropic’s Claude and Microsoft’s Copilot techcrunch.com techcrunch.com. Analysts noted that demand is strong for AI video tools that put advanced generative tech directly in consumers’ hands, even as some at OpenAI reportedly worry it distracts from “harder problems that benefit humanity” techcrunch.com. “Who’s to say humanity isn’t benefiting from deepfakes of OpenAI’s CEO,” one TechCrunch piece quipped wryly techcrunch.com, capturing the mixed reactions to AI-driven social apps.