Prediction Markets Boom in 2025: How Kalshi, Polymarket and Big Tech Are Turning “What If?” Into a Business
On November 16, 2025, prediction markets hit the mainstream, from CBS’ Sunday Morning and Financial Times op-eds to NHL and UFC deals, Wall Street money and new rules. Here’s how Kalshi, Polymarket and rivals are reshaping online betting, finance and even democracy. On Sunday morning U.S. TV, Times Square billboards and Wall Street trading floors, the same question is suddenly everywhere: Wanna bet? CBS News’ Sunday Morning devoted today’s cover story to the rise of online prediction markets like Kalshi and Polymarket, featuring users who “monetize their knowledge” by trading on everything from elections and sports to Taylor Swift’s hypothetical