Mars ditches blue, brown in new dye-free M&M’s for U.S.
Mars is set to launch an M&M’s line without artificial dyes in August. The new packs will only include red, orange, yellow, and green shells. Blue and brown varieties didn’t make the cut after Mars ran into trouble matching those hues with natural dyes. This launch is a big deal for M&M’s. Color is central to what the candy is, not just a minor detail. Mars is trying to cut back on synthetic additives but still keep M&M’s looking familiar, as regulators and shoppers keep asking for simpler ingredients.