NYSE:NKE 31 December 2025 - 7 January 2026

Nike shares rose 2.5% to $64.89 Monday after BTIG named it top large-cap consumer pick for 2026 with a $100 target. UBS maintained a Neutral rating and $62 target, citing a slower turnaround despite improving brand signals. Nike’s next quarterly report is expected March 19. The stock traded between $63.27 and $65.36 in the session.

Nike shares slipped 0.7% to $63.28 on the first trading day of 2026, underperforming rivals as gross margin fell 3 percentage points to 40.6% last quarter. CEO Elliott Hill bought 16,388 shares at $61.10 on Dec. 29, raising his direct stake to 241,587 shares. The stock traded between $62.58 and $64.18 with 22.3 million shares exchanged. Nike reports earnings next on March 19.

Nike shares rose 4.2% to $63.71 after a filing showed CEO Elliott Hill bought 16,388 shares for about $1 million. Chairman Emeritus Phil Knight received 4.5 million convertible shares in a distribution from an affiliated entity. Trading volume reached 35.5 million shares, with prices ranging from $61.96 to $64.19.

Nike shares climbed 4% in the last 2025 session after CEO Elliott Hill bought $1 million in stock, SEC filings show. Hill purchased 16,388 shares at an average $61.10 each, while director Tim Cook bought 50,000 shares at $58.97. Nike reported Q2 revenue up 1% to $12.4 billion, but gross margin dropped to 40.6% due to higher North America tariffs. Analyst price targets for 2026 range widely, from $35 to $115.

Nike shares closed up 4.1% at $63.71 after CEO Elliott Hill disclosed buying 16,388 shares at a weighted average of $61.10, according to an SEC filing. Hill’s purchase, valued at about $1 million, brought his direct holdings to 241,587 shares. The move came as Nike outperformed a falling market. Investors now await early-January U.S. data and Nike’s next earnings report on March 19.