Nike stock jumps on CEO buy as year-end traders watch the turnaround

Nike shares were little changed in after-hours trading on Tuesday after Chief Executive Elliott Hill bought about $1 million of the athleticwear maker’s stock, a regulatory filing showed. Hill purchased 16,388 Class B shares on Dec. 29 at a weighted average price of $61.10, lifting his direct holdings to 241,587 shares. The filing said the trades were executed between $61.09 and $61.10, and noted Nike limits insider trading to a post-earnings window unless made under a pre-arranged 10b5-1 plan, which sets trading instructions in advance. SEC

Nike shares slipped 0.3% to $61.05 in midday New York trading on Tuesday, leaving the stock near the bottom of its $60.79-$61.52 session range.

NIKE, Inc. shares are heading into the final week of the year with investors still trying to answer one deceptively simple question: is Nike’s turnaround merely “in progress,” or is it finally starting to stick?

NIKE, Inc. heads into the final stretch of 2025 with investors weighing a familiar tug-of-war: a globally iconic brand attempting to rebuild momentum while margins and China remain the biggest pressure points. With U.S. exchanges closed for the weekend, Nike shares are effectively in “digest mode” after a holiday-thinned week that amplified stock moves and kept Nike in the headlines thanks to notable insider buying and fresh analyst commentary. Schwab Brokerage+2SEC+2

New York — Friday, December 26, 2025. U.S. stocks are open and trading in what’s typically a thin, post‑Christmas market, and NIKE, Inc. is once again in the spotlight. As of mid‑morning, Nike shares are around $60.73, up about 1.2% on the day, after an attention‑grabbing insider purchase by Apple CEO Tim Cook helped put a floor under the stock earlier this week.

As of Dec. 25, 2025, U.S. markets are closed for Christmas Day—but NIKE, Inc. is heading into the holiday with a fresh headline catalyst, new analyst recalibrations, and the same core investor debate: is this a battered blue-chip setting up for a real recovery, or still stuck in the messy middle of a multi-quarter reset?

Dec. 25, 2025 — U.S. markets are closed for Christmas Day, but NIKE, Inc. is heading into the holiday with fresh momentum—and the same old debate: is this a battered blue-chip setting up for a comeback, or a brand still stuck in the messy middle of a multi-year reset?

Dec. 25, 2025 — A rare open-market buy from one of Nike’s most influential directors is giving investors something they haven’t had much of in 2025: a clear, high-profile vote of confidence.