NYSE:PHG 30 July 2025

Insomnia is a modern epidemic, and tech innovators see a massive opportunity in our collective quest for better sleep. In 2024 and 2025, a wave of new sleep technologies has hit the market, promising to deliver “the best sleep of your life.” The global sleep tech devices market was valued at over $21 billion in 2023 and is projected to grow rapidly gminsights.com. From smartwatches and rings that log every doze and toss, to high-tech mattresses and even brain-zapping headbands, the “sleep‑deprived dollar” is fueling countless gadgets wired.com. Many of these devices make bold claims – some genuinely innovative, others arguably bordering on snake oil. As one tech writer put it, “there is no quick fix or cure for insomnia, but the best sleep gadgets and apps can help some” wired.com. How big is this trend? A recent survey found more than one-third of Americans have tried an electronic sleep tracker, and 77% of those users felt it was helpful, with 68% even changing their behavior based on the data aasm.org. Clearly, people are eager to “optimize” their slumber with technology. “As sleep trackers grow in popularity, we see more people pay attention to their sleep quality, routine and duration,”