Philip Morris stock rises as UBS flags 2026 growth risks — what PM investors watch next
New York, January 10, 2026, 14:52 EST — Market closed. Philip Morris International shares climbed for a second day on Friday, closing up 2.39% at $162.61. Volume hit roughly 4.4 million shares, falling short of the stock’s 50-day average. The S&P 500 and Dow also finished higher. (MarketWatch) Why it matters now: PM has shifted into a smoke-free growth play in an industry usually defined by cash flow and regulation. Any sign of weakening demand or pricing power tends to hit the stock quickly. UBS analyst Faham Baig stuck with a Neutral rating and kept his $158 price target on