NEW YORK, January 1, 2026, 06:52 ET — Market closed
- DJT last traded up 5.4% at $13.24 on Wednesday after Trump Media said it plans to distribute digital tokens to shareholders.
- The company said each beneficial owner would be eligible for one token per share via Crypto.com’s Cronos blockchain; tokens may not be cash-redeemable.
- With U.S. markets shut for New Year’s Day, traders await details on record dates, transferability and broker delivery.
Trump Media & Technology Group Corp. shares last traded on Wednesday up 5.4% at $13.24 on volume of about 25 million shares after the company said it plans to distribute a new digital token — a crypto asset recorded on a blockchain, or shared digital ledger — to shareholders through a partnership with Crypto.com. The company said each “ultimate beneficial owner” would be eligible to receive one token per whole DJT share, with rewards that may include discounts tied to Truth Social and Truth+ products, and that the token may not be transferable or exchanged for cash. CEO and Chairman Devin Nunes said the company aims to “implement this first-of-its kind token distribution” and “reward Trump Media shareholders.” SEC
The announcement puts a fresh spotlight on Trump Media’s digital-asset ambitions as Washington has taken a more supportive posture toward crypto under President Donald Trump. Since his return to the White House in January, legislation has covered parts of the sector and several enforcement cases were dropped, even as bitcoin logged its first annual decline since 2022 in 2025, down 6%, according to Reuters.
For markets, the token pitch is less about a cash payout and more about engagement. Traders will gauge whether the promised perks are meaningful enough to keep shareholders holding the stock rather than trading around headlines.
Execution details are the next battleground. A record date is the cutoff day a company uses to determine who qualifies for a shareholder benefit, and Trump Media did not disclose one.
Trump Media also said borrowers of DJT shares would not be eligible, a wrinkle that can matter in stock-lending trades. Most investors hold shares in brokerage accounts, so delivery mechanics and timing can shape near-term positioning.
The company framed the rollout around improving regulatory clarity, underscoring that token-style distributions can draw scrutiny over whether a digital asset is being offered as an investment rather than a product perk. It also said the terms could be changed or terminated.
Trump Media, based in Sarasota, Florida, operates the Truth Social platform, the Truth+ streaming service and the Truth.Fi fintech brand. Its press release also referenced a product called Truth Predict.
U.S. stock markets are closed on Thursday for New Year’s Day and are set to reopen on Friday.
Before the next session, investors will look for more detail on when the tokens will be distributed and how holders will claim rewards, which the company said may be offered periodically throughout the year. Clarity on transferability will also be key, given the company’s warning that tokens may not be movable or cash-redeemable.
On the chart, traders are watching Wednesday’s low near $12.52 for support and the intraday high around $13.79 as the first resistance level.
Crypto sentiment remains a swing factor. Trump Media said the token is expected to run on Crypto.com’s Cronos blockchain, leaving the stock sensitive to shifts in risk appetite for digital assets.
