NEW YORK, December 31, 2025, 15:27 ET — Regular session
- Trump Media shares rose after the company said it plans to distribute a new digital token to shareholders.
- The planned token is expected to use Crypto.com’s Cronos blockchain and may not be transferable or redeemable for cash, the company said.
- The announcement follows a company-backed launch of five Truth Social-branded ETFs on the NYSE, a filing showed.
Trump Media & Technology Group (DJT) shares rose on Wednesday after the company said it plans to distribute a new digital token to shareholders in partnership with Crypto.com.
The plan matters because it pushes the Truth Social parent deeper into crypto-linked products at a time when the company is trying to broaden its business beyond social media and streaming.
It also lands as crypto regulation has shifted in a more supportive direction in Washington since President Donald Trump returned to the White House in January, according to Reuters.
DJT shares were up about 3.4% at $13.00 in afternoon trading, after touching a session high of $13.785 and a low of $12.52, according to market data.
In a press release, Trump Media said each “ultimate beneficial owner” — the person who actually owns the shares rather than a broker or intermediary — would be eligible to receive one token per whole share, starting “in the near future.” GlobeNewswire
The company said token holders may receive periodic rewards, including potential benefits or discounts tied to its products such as Truth Social, Truth+, and Truth Predict.
“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity,” CEO and Chairman Devin Nunes said. GlobeNewswire
Trump Media said the distribution is expected to use Crypto.com’s Cronos blockchain — a “blockchain” is a shared digital ledger used to record transactions — and that more details will follow in the new year. GlobeNewswire
The company added that the tokens are not expected to represent an ownership interest in Trump Media or any other entity, and it anticipates the tokens may not be transferable or exchangeable for cash.
The token move follows a Dec. 30 press release filed with the SEC that said five Truth Social-branded exchange-traded funds (ETFs) began trading on the New York Stock Exchange, including a defense fund (TSSD) and an energy fund TSES.
That filing also said Yorkville America Equities and Trump Media plan additional ETFs in 2026, including digital-asset based funds that would be made available through Crypto.com’s broker-dealer, Foris Capital US LLC.
Traders are now watching for details on the token program’s record date — the cut-off used to determine which shareholders qualify — and how the company plans to handle distribution through brokers and custodians, alongside early trading activity in the new ETFs.
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