NEW YORK, June 17, 2026, 09:18 (EDT)
• Figma looked set to open higher in New York after Citi initiated coverage at buy and set a $36 price target.
• The stock fell hard in 2026, and now investors are trying to figure out if AI is good or bad for design-software demand.
• Next up: AI-credit adoption, product rollouts, and Figma’s June 24 investor meeting at Config.
Figma Inc. shares were up early Wednesday after Citi started coverage with a buy rating and $36 price target. Figma had been under pressure for months on AI concerns. Analyst Tyler Radke said checks showed “strong seat upgrades & credit pack utilization,” something investors might track as Figma looks to push AI into paid products. Investing.com
NYSE hadn’t opened for its usual session. Core hours are 9:30 a.m. to 4 p.m. ET. The exchange says the next June holiday closure is Juneteenth, which lands on Friday, June 19, in the 2026 calendar.
Figma is being watched as more than just another new software stock. Investors are looking at it as a way to see how AI might change subscription software deals. Barron’s said the stock was up 4.1% at $18.72 before the bell, but shares have still dropped 52% this year. The S&P 500 rose 9.7% in the same stretch. Radke said AI could make prototyping easier and faster but might boost demand for “structured workflows”—an area where he puts Figma in a strong spot. Barron’s
A seat counts as a paid user license. AI credits are usage units that get used up when customers run Figma’s AI features. This split is key. A straight per-seat model might face pressure if AI means fewer users can handle more work. Figma could make up some of that by charging for usage, but only if customers go for it.
Figma posted first-quarter revenue of $333.4 million, up 46%. The company lifted its full-year revenue target to a range of $1.422 billion to $1.428 billion. CEO Dylan Field called design “the competitive edge.” CFO Praveer Melwani said there’s “early traction on AI monetization.” Figma Investor Relations
Adobe is still the heavy hitter in creative software, but it faces more heat. Canva, still private, is moving further into AI tools for design and marketing. Figma is also in the race. Reuters said last week that both Canva and Figma are closing the gap by rolling out new AI features.
Figma is planning an investor and analyst presentation at Config 2026 in San Francisco on June 24. The company said its annual user conference will bring in over 10,000 designers, developers and product builders. The event is set for next week.
But the risks are still front and center. In its latest quarterly filing, Figma said it started putting AI credit caps in place in March and rolled out monthly add-ons and pay-as-you-go choices. The company also flagged the chance that customers could push back if how AI credits work seems confusing, unstable or unfair. Figma pointed to reputational, legal, competitive and regulatory risks from AI as well.
Citi’s latest note changes the debate. The issue isn’t just if AI will take over design jobs. Now it’s also whether Figma can get AI-driven design work to happen on its platform—and get paid for it.
