Today: 2 July 2026
Nu Holdings shares trade higher with turnover near $1B buyback target
2 July 2026
2 mins read

Nu Holdings plans $1B buyback; NU steadies ahead of holiday as one volatile session matched

NEW YORK, July 2, 2026, 08:05 EDT

  • Nu Holdings ended the last session at $13.39 and was quoted at $13.46 ahead of the U.S. open.
  • About 70.71 million shares traded Wednesday, roughly 62% higher than the last four-session average, according to FactSet numbers reported by WSJ.
  • Nu’s $1 billion buyback amounts to roughly 74.7 million shares at Wednesday’s close, or 1.6% of the company’s market cap, according to Reuters.
  • U.S. markets open Thursday, then close Friday for Independence Day.

Nu Holdings Ltd. ticked up early Thursday in premarket, pulling more volume. One big trading day saw nearly as many shares change hands as the $1 billion buyback would cover.

Brazil-based digital bank’s U.S. shares finished Wednesday at $13.39, up 0.22%. Pre-market quotes had the stock at $13.46 as of 07:57:55 a.m. EDT, according to MarketScreener. NYSE core trading is from 9:30 a.m. to 4 p.m. ET. U.S. equity markets are closed Friday for the Independence Day holiday.

Nu tape checkFigure
Closed July 1$13.39
Volume for July 170.71 mln shares
Change since June 25 close+7.5%
July 1 volume vs four-day average+62%
How many shares $1 bln buys at July 1 close74.7 mln shares
Buyback as percent of market cap1.6%

Nu approved a plan on June 4 that lets it buy back up to $1 billion of Class A shares over 12 months. The company said there’s no obligation to repurchase any fixed number of shares, and that it can change or scrap the plan whenever it wants. Nu added that it still has funding set for growth and for capital requirements in Brazil, Mexico, Colombia and the U.S.

This is why volume counts. If Nu sticks to the plan, the latest trading shows it can buy without dominating the market on a typical busy session. But the buyback’s size puts a ceiling on how much it can do. At about 1.6% of the company’s value, it looks more like a capital move than a real fix for the shares.

Wall Street still isn’t close on this name. Needham’s Kyle Peterson put a $17 target on it June 26. Citigroup’s Gustavo Schroden and Susquehanna’s James Friedman both set targets at $13 in June, while Mario Pierry at BofA went with $10, per Quiver Quantitative.

Recent analyst targetsDateTargetGap vs $13.39 close
Kyle Peterson at Needham set his target atJune 26$17.00+27.0%
Gustavo Schroden from Citigroup put the target atJune 15$13.00-2.9%
James Friedman of Susquehanna also went withJune 3$13.00-2.9%
Mario Pierry at BofA Securities gave aJune 2$10.00-25.3%

Susquehanna downgraded Nu to Neutral from Positive on June 3, cutting the price target to $13 from $18. Analyst Friedman pointed to margin pressure, with operating margins down 760 basis points to 19.2% in Q1. Credit cards and unsecured lending made up 98% of new originations for the quarter, according to Investing.com’s summary of the note.

Nu posted first-quarter revenue above $5 billion, a new high. Net income hit $871 million, and return on equity was 29%. The 15-90 day NPL ratio ticked up to 5.0% from last quarter, but 90-day-plus NPLs slipped to 6.5%.

Founder and CEO David Vélez said in May that Nu is “rebuilding banking around AI” and that the company had over 135 million customers. He said Mexico is now at break-even and has 15 million customers. Nu International

Former CFO Guilherme Lago told Reuters after Q4 that profit growth came from more customers, higher revenue per active customer, and steady cost to serve. “This brings positive leverage to revenue,” he said. Reuters

LatAm finance and fintech stocks, latest U.S.-listed pricesGoogle Finance tickerPriceChangeMarket value
Nu Holdings Ltd.NYSE:NU$13.39+0.1%$64.0 bln
MercadoLibre Inc.NASDAQ:MELI$1,742.19+2.6%$88.3 bln
Itaú Unibanco Holding S.A.NYSE:ITUB$8.13-0.4%$79.7 bln
Banco Santander (Brasil) S.A.NYSE:BSBR$5.19-1.0%$38.7 bln
Inter & Co Inc.NASDAQ:INTR$5.49+1.3%$2.4 bln

The peer table makes clear that NU’s stock has moved from trading like a smaller fintech to acting more like a big Latin American bank. With a $64 billion market cap, NU is a lot closer to Itaú than Inter. That puts more spotlight on credit loss allowances, loan growth and funding costs in how investors value the stock.

Nu’s next milestone is July 13, when Rob Livingston, who joined from Visa, is set to take over as CFO. Nu said in a June 1 SEC filing that this does not change its operating model, risk appetite or long-term strategy.

Shan Ahmed Khan is a senior markets reporter at TS2.tech, specializing in stocks, technology and macroeconomic trends. A graduate of the Lahore University of Management Sciences (LUMS), he previously worked in investment research and market analysis. His coverage helps readers understand the key developments influencing global financial markets and emerging industries.

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