NEW YORK, December 28, 2025, 21:33 ET — Market closed
Key points:
- Procter & Gamble shares closed up 0.2% on Friday at $144.74, tracking a muted post-Christmas session.
- U.S. stocks ended nearly flat on light volume, keeping attention on year-end flows and the “Santa Claus rally” window. [1]
- Investors are watching Fed meeting minutes due Tuesday and P&G’s next earnings webcast on Jan. 22.
Procter & Gamble shares closed up 0.2% on Friday at $144.74, ending a quiet post-Christmas session with the stock holding near the $145 level.
That muted move matters into the final week of the year, when trading liquidity often thins and portfolio rebalancing can push defensive shares around even without fresh company headlines.
Investors’ next near-term market test comes Tuesday, when the Federal Reserve releases minutes from its most recent policy meeting — details traders use to gauge how quickly officials may cut rates next year.
U.S. stock index futures were little changed on Sunday evening, pointing to a subdued start to the holiday-shortened week.
P&G, maker of Tide detergent and Pampers diapers, traded in a day range of roughly $144.31 to $145.64 in the last session, according to market data. [2]
The Consumer Staples Select Sector SPDR Fund, a widely followed ETF for the group, rose about 0.1% in the last session.
Peer moves were mixed. Clorox gained about 0.3% and Unilever rose about 0.3%, while Colgate-Palmolive fell about 0.6% and Kimberly-Clark slipped slightly.
The broader market finished near flat on Friday, with the S&P 500 down 0.03% in a light-volume session, a Reuters market wrap showed. [3]
Investors have also been watching for a “Santa Claus rally” — a seasonal pattern in which the S&P 500 rises over the last five trading days of the year and the first two of January — after a strong run into the holidays. [4]
With the S&P 500 about 1% below the 7,000 milestone, investors are tracking whether gains continue to broaden beyond megacap technology, Reuters reported.
“Momentum is certainly on the side of the bulls,” said Paul Nolte, senior wealth adviser and market strategist at Murphy & Sylvest Wealth Management. [5]
The Fed has lowered its benchmark rate by 75 basis points — one basis point is 0.01 percentage point — over its last three meetings of 2025 to 3.50%-3.75%, Reuters reported.
Markets are also awaiting President Donald Trump’s nomination for a Fed chair to replace Jerome Powell, whose term ends in May, Reuters said.
For P&G-specific catalysts, the next scheduled event is its fiscal second-quarter earnings update. The company said it will webcast a discussion of results on Jan. 22 at 8:30 a.m. ET.
On the technical backdrop, P&G’s 52-week range runs from $138.14 to $179.99, according to market data, leaving the shares about 20% below that high. [6]
Sources: Reuters market week-ahead and U.S. market wrap; P&G earnings webcast announcement; market data. [7]
References
1. www.reuters.com, 2. www.morningstar.com, 3. www.reuters.com, 4. www.reuters.com, 5. www.reuters.com, 6. www.morningstar.com, 7. www.reuters.com
