NEW YORK, Dec. 28, 2025, 11:53 a.m. ET — Market closed —
Salesforce, Inc. (NYSE: CRM) stock heads into the final trading days of 2025 with investors weighing two very different narratives: Wall Street’s generally bullish long-term price targets versus near-term questions about how quickly Salesforce can convert AI “Agentforce” momentum into durable revenue acceleration.
With U.S. stock markets closed for the weekend, CRM shares are last pegged near Friday’s close of $266.08, after finishing up 0.31% on the day. After-hours quotes on Friday were essentially flat, around $265.98.
The latest Salesforce stock news in the last 24–48 hours
A large share of the most recent CRM-related headlines are not about new product launches or earnings—they’re about institutional positioning disclosures and fresh forecast write-ups hitting news feeds as markets pause.
1) A wave of 13F-driven headlines shows Q3 positioning shifts (not real-time trading)
Several weekend stories highlight Q3 (third-quarter) stake changes reported via SEC filings, including:
- Thompson Investment Management Inc. reporting a major percentage increase in its Salesforce stake during Q3, ending the period holding 8,883 shares valued around $2.1 million.
- Greenup Street Wealth Management LLC reporting a new stake of 7,097 shares in Q3, valued around $1.68 million.
- Meyer Handelman Co. reporting it reduced its Salesforce stake by 7.4% in Q3 to 28,496 shares (about $6.75 million).
- Mogy Joel R Investment Counsel Inc. reporting a smaller trim (down 1.3%) to 195,363 shares, describing CRM as about 2.5% of its portfolio and a top-15 holding.
Investor takeaway: These filings can be useful for understanding how institutions were positioned as of Sept. 30, 2025, but they can also be misleading if read as “fresh buying” signals—because they do not reveal what funds did after quarter-end.
2) A new forecast post puts the consensus target in the low-$330s
A widely circulated forecast update published Sunday cites a median one-year analyst price target of $327.13 (about 22.9% upside from the reference price used), and also publishes its own one-year target of $333.90.
That same piece flags management-transition risk tied to the prior CFO change (Amy Weaver’s departure, with Robin Washington stepping into the CFO role earlier), framing it as a factor investors continue to monitor.
3) A weekend read on AI reliability underscores Salesforce’s “trust” messaging
Salesforce also published a new year-end AI commentary emphasizing a shift in enterprise buyers from “cool demos” to dependability—arguing that enterprise customers want agents that “play by the rules” in regulated, high-stakes workflows. Salesforce
The company highlighted adoption metrics including more than 18,500 organizations beginning “Agentic Enterprise” transformations with Salesforce and Agentforce 360 processing over 3.2 trillion tokens, with usage cited as surging 25% in October. Salesforce
Investor takeaway: This kind of post is not an earnings report, but it does reinforce the core driver investors are focused on: whether AI agents become a measurable, scalable growth engine rather than a branding layer.
4) Market TV commentary adds to the weekend sentiment mix
A widely shared Sunday article summarizes “Mad Money” host Jim Cramer saying he is “not quite ready” to give up on companies “like Salesforce,” adding that it would help if Agentforce keeps producing strong numbers. Insider Monkey
Salesforce analyst targets: where Wall Street sees CRM stock heading
Across major consensus snapshots, Salesforce retains a broadly positive analyst stance:
- One widely referenced dataset shows an average 12-month price target of $330.06 from 53 analysts, with ratings skewed toward Buy (44 buy, 13 hold, 1 sell) and a target range spanning $223 to $475.
- Another consensus view shows an average target of $324.20 from 35 analysts, also with a “Buy” consensus. StockAnalysis
Recent firm-by-firm target and rating actions cited in those consensus tables include:
- Allan Verkhovski (BTIG) initiating at $335 (mid-December).
- Keith Weiss (Morgan Stanley) maintaining a bullish stance with a target shown around $398 in mid-December updates.
- Truist Securities listed with a $380 target in mid-December.
- Mizuho listed with a $340 target in December.
Why targets remain elevated despite 2025 volatility: Many analysts appear to be underwriting a scenario where Salesforce sustains improved margins while AI products expand the platform’s monetization—essentially, a “better growth + better profitability” mix.
The fundamental backdrop: what Salesforce last reported (and why it still matters)
While the newest “news” flow is light on major corporate announcements, Salesforce’s most recent earnings report remains the anchor for CRM stock debates.
In its fiscal Q3 2026 results (quarter ended Oct. 31, 2025), Salesforce reported:
- Revenue of $10.3 billion, up 9% year-over-year
- Current remaining performance obligation (cRPO) of $29.4 billion, up 11% year-over-year, and RPO of $59.5 billion, up 12%
- Non-GAAP operating margin of 35.5% for the quarter
- $4.2 billion returned to shareholders in the quarter, including $3.8 billion in repurchases and $395 million in dividends
- Raised full-year fiscal 2026 revenue guidance to $41.45 billion to $41.55 billion, including a contribution expectation tied to Informatica
CEO Marc Benioff emphasized pipeline strength and highlighted AI momentum drivers, pointing to Agentforce and Data 360 adoption. Salesforce
CFO Robin Washington framed the AI adoption trend as supportive of longer-term targets, referencing the company’s “Profitable Growth Framework.” Salesforce
Reuters also underscored that Salesforce raised its annual forecast as AI software adoption strengthened, noting investor pressure to see returns on AI investment and citing LSEG-compiled estimates around the quarter’s results.
Dividend reminder: what matters now that the market is closed
Salesforce declared a quarterly cash dividend of $0.416 per share, payable Jan. 8, 2026, to shareholders of record on Dec. 18, 2025.
Investor takeaway before Monday: The record date has passed, so this is less about eligibility and more about cash-flow timing for current holders—and about how dividends fit into Salesforce’s broader capital return strategy.
What investors should watch before the next session
Because the market is closed now, the practical question shifts to: what can move CRM when trading resumes Monday (Dec. 29)? Here are the key items investors are likely to track.
1) A holiday-shortened week can amplify moves (even without company-specific news)
Investors are heading into a week shaped by the New Year holiday and a thin corporate earnings calendar, with the spotlight on macro data. Investopedia’s week-ahead calendar highlights:
- Pending home sales (Monday)
- FOMC meeting minutes (Tuesday)
- Initial jobless claims (Wednesday)
- New Year’s Day holiday (Thursday), with markets closed, and the first session of 2026 on Friday
Even for a mega-cap like Salesforce, lighter liquidity can exaggerate sector rotation—especially in software and AI-linked names that have been sensitive to rate expectations.
2) AI execution remains the core near-term catalyst
Salesforce’s own messaging this weekend focused heavily on reliability, governance, and “deterministic” workflows for agents—effectively signaling that the next phase of enterprise AI is about trusted deployment at scale, not prototypes. Salesforce
For CRM stock, the market’s big question remains: can Salesforce turn those adoption metrics into more visible revenue acceleration without sacrificing the margin gains investors have recently rewarded?
3) Watch the calendar of Salesforce events—especially as “Agentforce” goes on tour
Salesforce’s public events schedule shows multiple Agentforce World Tour stops in early January 2026 (including events listed on Jan. 8, 2026 and beyond).
These events can matter for CRM stock not because they’re “earnings,” but because they’re where Salesforce often demonstrates product capability, customer proof points, and partner momentum—all of which can influence analyst models and investor sentiment.
4) Next earnings date: expectations exist, but the company emphasizes timing can change
Salesforce notes that earnings release timing is typically announced early in the quarter.
Meanwhile, third-party calendars currently estimate a next earnings date around Feb. 25, 2026 (estimate, not a company-confirmed date).
Bottom line for Salesforce (CRM) stock heading into Monday
With markets closed, CRM stock is in a familiar setup: analyst targets largely point higher, but investors want proof that Salesforce’s AI agent strategy is translating into repeatable revenue upside and not just impressive engagement metrics.
In the next session, the most realistic drivers are likely to be macro tone, software-sector flows, and AI sentiment, with Salesforce-specific headlines—like 13F filings and forecast roundups—acting more as background color than true catalysts.
Still, the signal investors continue to watch is clear: Agentforce performance, adoption-to-revenue conversion, and continued margin discipline—the trio that will likely determine whether Salesforce stock can outperform as 2026 begins.
