Today: 7 July 2026
ServiceNow (NYSE:NOW) moves higher before bell, but light trading keeps rebound in check
7 July 2026
2 mins read

ServiceNow (NYSE:NOW) moves higher before bell, but light trading keeps rebound in check

NEW YORK, July 7, 2026, 09:05 EDT

  • ServiceNow traded at $111.22 in premarket action, rising 3.05% from Monday’s finish.
  • The stock rose 1.51% Monday, trading at 57% of its 65-day average volume.
  • The stock remains under its 200-day moving average with earnings up next on July 22.

ServiceNow moved up ahead of Tuesday’s open. Volume is more telling here for investors. The stock was up on Monday and ticked higher in the premarket, but it still hasn’t broken through the longer-term trend line overhead.

NYSE core trading was not open at the dateline. The exchange’s regular hours are 9:30 a.m. to 4 p.m. ET. NYSE records list the Independence Day close as Friday, July 3 on the 2026 holiday schedule, not Tuesday, July 7.

ServiceNow traded at $111.22 in premarket at 8:06 a.m. EDT, according to MarketWatch, up $3.29, or 3.05%. The stock ended Monday at $107.93, a 1.51% gain, with 16.52 million shares changing hands, which is 57% of its 65-day average volume. MarketWatch Benzinga quoted ServiceNow at $111.08 as of 8:26 a.m. EDT.

ServiceNow tape checkLatest figureMarket read
Premarket quote$111.22, +3.05%Stock firm in premarket, hasn’t hit regular hours yet
Premarket volume426,280 sharesTiny next to what moved on Monday
Monday close$107.93, +1.51%Chalk up three winning days in a row
Monday volume16.52 mln sharesRan at 57% of 65-day average
52-week range$81.24-$210.20Nowhere near last year’s peak

ServiceNow’s premarket quote was 10.9% higher than its 50-day moving average at $100.25, but it’s still trading 16% below the 200-day average of $132.45, Barchart data shows. Investors are watching this gap as they trade a rebound that hasn’t closed out the bigger slide yet.

Reference pointFigureGap from $111.22
50-day average$100.25Up 10.9%
200-day average$132.45Down 16.0%
52-week high$210.20Needs around 89.0% more

ServiceNow is part of both the S&P 500 and the S&P 500 Information Technology index, so any swing in the stock means more than just a trade in one software name. Barchart.com On Monday, the stock outperformed: the S&P 500 ticked up 0.72%, Nasdaq added 1.12%, Dow climbed 0.29%.

The picture looked messier Tuesday. Nasdaq futures slipped 0.82% at 8:31 a.m. ET, pulled down by weaker chip stocks. Dow futures gained 0.29%. Reuters said Microsoft , Salesforce and IBM were up in premarket trading.

Michael Field, chief equity strategist at Morningstar, told Reuters the markets are “something on a knife-edge going into earnings season.” Reuters Longbow Asset Management CEO Jake Dollarhide called Monday’s rally “very tenuous,” adding most of the gains have gone to tech and chip names, with many investors missing out. Reuters

Some analysts are still backing the stock. Stifel Nicolaus’s Brad Reback kept his Buy call on ServiceNow this week, holding the price target at $120, TipRanks said. TipRanks also listed the average analyst target at $140.53. TipRanks Guggenheim raised ServiceNow to Buy on July 1 and gave it a $125 target, according to Benzinga.

Analyst markerDateRating/targetGap from $111.22
Brad Reback at Stifel NicolausJuly 7Buy, target at $120+7.9%
GuggenheimJuly 1Buy, target set at $125+12.4%
Consensus from TipRanksJuly 7Strong Buy, average target $140.53+26.4%

This matters because the new $120-$125 targets now have less upside after the premarket move. The earlier selloff exaggerates the room left. If the stock opens higher, it could get close to those targets before ServiceNow reports.

ServiceNow is set to report its second-quarter results after the bell on July 22, with a call scheduled for 2 p.m. Pacific. ServiceNow Newsroom Back in April, the company guided for second-quarter subscription revenue between $3.815 billion and $3.820 billion, a 22.5% increase, and for full-year 2026 subscription revenue between $15.735 billion and $15.775 billion.

The company reported first-quarter subscription revenue up 22% to $3.671 billion. cRPO was up 22.5% at $12.64 billion. The number of Now Assist customers with over $1 million in annual contract value jumped more than 130%. CEO Bill McDermott said AI growth was “far exceeding” expectations. SEC

There’s still a hang-up in the numbers. ServiceNow said subscription growth for Q1 took a 75-basis-point hit because several big on-premise deals in the Middle East closed late. The company said Armis will add roughly 125 basis points to Q2 subscription revenue and cRPO growth, but will pressure 2026 margins.

Mateusz Kaczmarek is a financial and technology journalist at TS2.tech, covering stocks, artificial intelligence, semiconductors and global market developments. A graduate of the Poznań University of Economics and Business, he previously worked in financial analysis before moving into business journalism. His reporting focuses on technology companies, market trends and the forces shaping global investment markets.

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