NEW YORK, December 29, 2025, 13:56 ET — Regular session
- Society Pass shares jumped more than a third after it launched a live-commerce platform in Thailand.
- The company cited a $90 billion Southeast Asia social-commerce market and set a $10 million 2026 revenue target for the new unit.
- Traders are watching for traction metrics and any update tied to a pending share registration.
Shares of Society Pass Incorporated (Nasdaq: SOPA) jumped more than a third in early afternoon trading on Monday after the company said it launched a live-commerce advertising platform in Thailand through its Thoughtful Media Group unit.
Live commerce — shopping that merges livestream video and in-app checkout — has become a fast-growing channel in Southeast Asia (SEA). For thinly followed micro-cap stocks, fresh product announcements can quickly reshape expectations about growth and funding needs.
Society Pass said the platform, branded TMG Social, will operate on TikTok Shop and pair brands with a network of more than 10,000 creators, offering shoppable posts and livestream shopping. Thoughtful Media’s chief executive Kriangkrai Chaimonglol set a revenue target of $10 million in 2026 for the new business unit, while Society Pass CEO Raynauld Liang called social commerce “the present and future of e-commerce in SEA.” GlobeNewswire
By 1:56 p.m. ET, the stock was up about 34% at $2.43, after swinging between $1.89 and $3.44. Trading volume topped 127 million shares, versus a prior close of $1.82.
The company framed the launch as an attempt to tap a social-commerce market it said Bain & Company projects at $90 billion in Southeast Asia. It said the service will focus on consumer categories such as beauty and wellness, personal care and food and beverage.
Thoughtful Media said it plans to charge a mix of campaign fees and retainers, while livestream events can also earn a commission tied to sales. It said it tracks gross merchandise value, or GMV — the total value of goods sold through each campaign — to measure performance.
Live selling has become a staple across the region, where platforms including TikTok, Shopee and Lazada use influencer-led streams to push discounts and move inventory. That makes early evidence of conversion and repeat spending critical for smaller players trying to defend margins.
Society Pass has also been in the market with securities paperwork that can matter for short-term share supply. A preliminary prospectus filed on Dec. 10 registered up to about 2.05 million shares and pre-funded warrants that could be exercised into the same number of shares, the filing showed.
Pre-funded warrants are instruments that resemble stock options but are largely paid upfront, with a small remaining exercise price. They are often used to avoid ownership limits, and their conversion can increase the number of shares available to trade.
For momentum traders, the immediate question is whether Monday’s spike holds into the close after the stock’s wide intraday swings. For longer-term investors, the focus is on whether the Thailand rollout delivers a steady stream of measurable GMV and revenue without requiring fresh capital.
The company has not provided quarterly guidance for the new unit, leaving the market to look for disclosures on client signings, take-rate — the slice of sales kept as revenue — and marketing costs. Any follow-up regulatory filings tied to financing plans could also drive volatility.
A Nasdaq earnings calendar did not list a scheduled date for Society Pass’s next results, keeping attention on ad-hoc updates and filings in the weeks ahead.
