NEW YORK, December 30, 2025, 00:52 ET — Market closed.
- Society Pass shares jumped 60.99% to $2.93 in the latest session, with more than 153 million shares traded.
- The company priced a $3 million “best efforts” public offering at $2.00 per share, expected to close Dec. 31.
- Society Pass and its subsidiary launched a TikTok Shop live-commerce platform in Thailand and set a 2026 revenue target for the unit.
Society Pass Incorporated shares ended sharply higher in the latest U.S. session after the company rolled out a live-commerce advertising platform tied to TikTok Shop in Thailand and then priced a small equity raise overnight.
The twin announcements matter now because they combine a growth pitch with fresh dilution risk. The new platform gives traders a headline tied to a hot theme — livestream shopping — while the offering sets a near-term reference point for where new stock is being sold.
In plain terms, a public offering increases the share count and can pressure the stock price, but it also brings in cash. With SOPA trading in wide intraday ranges, the pricing and closing of the deal are likely to remain the next immediate catalysts.
Society Pass, which operates an acquisition-focused holding company spanning digital media, travel and lifestyle businesses in Southeast Asia, finished up 60.99% at $2.93 on Monday. Trading volume was about 153.3 million shares, and the stock swung between roughly $2.21 and $3.46 during the session.
After the close, the company said it priced a “best efforts” public offering of 1.5 million shares (or equivalents) at $2.00 each for gross proceeds of $3 million. In a best-efforts deal, the placement agent agrees to try to sell the shares but does not guarantee the full amount will be sold. GlobeNewswire
Society Pass said the offering is expected to close on Dec. 31, subject to customary closing conditions, with Rodman & Renshaw acting as exclusive placement agent. The company said it plans to use the proceeds for working capital and general corporate purposes.
The $2.00 offering price sits about 32% below Monday’s closing price, a discount that can act as a gravity point for short-term traders focused on dilution and potential arbitrage.
Earlier on Monday, Society Pass and subsidiary Thoughtful Media Group (TMGX) said they launched TMG Social, a live commerce digital retail advertising platform in Thailand, aiming to capture part of what the company described as a $90 billion Southeast Asian social commerce market projected by Bain & Company.
TMGX CEO Kriangkrai Chaimonglol said the unit is targeting $10 million of revenue in 2026 from the TMGX Social business, according to the release. The company said the platform offers shoppable posts, livestream shopping and a creator marketplace.
Raynauld Liang, Society Pass’ chief executive, said “social commerce is the present and future of e-commerce in SEA,” in the statement. The release also pointed to TikTok, Sea Ltd’s Shopee and Alibaba’s Lazada as major platforms pushing livestreaming into mainstream online retail. GlobeNewswire
Before the next session, investors will watch for the company’s final prospectus filing and any updates around the Dec. 31 closing of the offering. Traders will also watch whether SOPA holds above the $2.00 deal price, which often becomes a key technical level after a discounted raise.
