SoFi Technologies (NASDAQ: SOFI) is in focus today after the company’s bank unit began rolling out SoFi Crypto, positioning SoFi as the first U.S. nationally chartered bank to offer retail crypto trading inside its own app. Investors pushed shares to fresh intraday highs as attention turns to SoFi’s broader blockchain roadmap and its recently raised 2025 outlook.
Key takeaways (Nov. 12, 2025)
- Crypto trading goes live: SoFi is rolling out in‑app trading of “dozens” of tokens (including Bitcoin, Ethereum and Solana) via SoFi Crypto, with a phased expansion over the coming weeks. The company characterizes itself as the first and only nationally chartered, FDIC‑insured bank to do so. Business Wire
- Stock action: As of mid‑afternoon (UTC), SOFI traded around $31–32, setting an intraday high of $32.69 and a low of $30.97 today. (See live chart above.)
- Bigger blockchain push: SoFi says it’s on track to launch a USD‑pegged stablecoin and is integrating crypto into lending and infrastructure services; earlier this year it also unveiled Lightning Network‑powered international remittances through a Lightspark partnership.
- Numbers still improving: After record Q3 results—$961.6M GAAP revenue, $139M GAAP net income, 12.6M members—management raised 2025 EPS guidance to ~$0.37.
- Street & flows: Recent coverage includes Needham lifting its price target to $36 and Jefferies to $35 post‑Q3; today, a MarketBeat alert flags SBI Securities Co. Ltd. boosting its SOFI stake (per a recent SEC filing).
What’s new today (Nov. 12)
SoFi Crypto rollout gathers steam. Following Tuesday’s launch announcement, coverage spilled into today with additional details and industry reaction. SoFi’s bank says members can buy, sell and hold a curated list of cryptocurrencies natively in the SoFi app, with access widening “over the coming weeks.” SoFi frames the product as bank‑grade (compliance/security) and part of a broader strategy to weave blockchain across its ecosystem. Business Wire
Shares extend their climb. SOFI notched a fresh intraday high at $32.69 and remains volatile as traders digest the product launch, the stablecoin plan, and Q3 guidance. (Live pricing in the chart above.) For context, Macrotrends lists the all‑time high closing price at $31.66 on Oct. 28, 2025; today’s intraday high surpasses that close.
Institutional activity blip. A MarketBeat instant alert today highlights an SEC filing showing SBI Securities Co. Ltd. increased its SoFi holdings by 422,789 shares (to ~889k), underscoring ongoing institutional engagement with the name.
Why it matters
A first for U.S. banking. Reuters reports CEO Anthony Noto calls SoFi the first U.S. bank to offer integrated crypto trading—an important branding edge as incumbents explore digital‑asset rails under clearer U.S. guidance. The company also reiterated it’s on track to launch a USD stablecoin and to embed crypto features across lending and infrastructure.
Remittances signal utility, not just trading. Beyond investing, SoFi’s Lightspark tie‑up integrates Bitcoin’s Lightning‑based UMA standard for quicker, cheaper international transfers inside SoFi’s app—an on‑ramp to day‑to‑day utility that could deepen engagement and fee‑based revenue.
Street and flows: what pros are doing
- Needham: PT to $36 (Buy) after Q3 outperformance and scaling of capital‑light businesses.
- Jefferies: PT to $35 (Buy), citing upside from originations, fee growth, and product expansion.
- Funds:SBI Securities boosted its SOFI stake (per SEC filing surfaced today).
By the numbers (Q3 2025)
- GAAP revenue:$961.6M (+38% YoY)
- GAAP net income:$139M
- Adjusted EBITDA:$276.9M (+49% YoY)
- Members:12.6M (+35% YoY); Products:18.6M (+36% YoY)
- 2025 guide: Adjusted EPS now ~$0.37 (from $0.31).
What to watch next
- Stablecoin details & timeline — SoFi says it’s on track for a USD‑pegged token; specifics on reserve framework, issuance partner/custody, and yield policy will be key.
- Crypto feature cadence — Token list expansion, staking/earn features (if any), and institution‑grade access teased by the CEO.
- Remittance rollout — Country coverage, FX spreads, and volumes as the Lightspark integration moves from pilot to production.
- Profit mix — Whether fee‑based lines continue outpacing lending, sustaining higher margins into Q4/Q1.
Editorial note & risk reminder
Crypto assets are volatile and not FDIC‑ or SIPC‑insured. SoFi states that crypto offerings are overseen by bank regulators but remain subject to market risk and evolving rules; investors should review official disclosures before trading. This article is news and analysis, not investment advice.
Reporting based on company releases and independent media coverage available as of Wednesday, November 12, 2025.
