Digital

The Great Content Marketing Shake-Up: 10 Trends Defining 2025

By mid-2025, 73% of marketing teams were using generative AI in some capacity. 62% of enterprise marketing teams now have formal generative AI guidelines. 75% of consumers are more likely to purchase from brands delivering personalized content. In Asia-Pacific, 2025 sees AI fully integrated into personalized marketing with hyper-targeted content, dynamic pricing, and automated journeys. By late 2024, about 60% of Google searches ended without a click. 35% of marketers cited optimizing for SEO as a top challenge. In 2024, there were over 8.4 billion voice assistants in use globally, and 32% of consumers use voice search daily. 21% of

1 August 2025

Internet Access and Satellite Connectivity in Honduras: A Digital Lifeline in Central America

As of early 2024, about 7.03 million Hondurans were internet users, representing 65.9% of the population. Internet penetration rose from roughly 25–30% in the mid-2010s to about 61% in 2023 and 66% in 2024. There is a sharp urban-rural divide, with about 55% of urban residents online in 2019 versus around 20% of rural residents. In 2024, Honduras had 8.41 million active mobile cellular connections, roughly 79% of the population, with many people using multiple SIM cards. By 2023, about 85% of the population had access to at least a basic 4G signal from Tigo and Claro, though speeds differ

19 July 2025

Central America · Connectivity · Honduras · Internet · NASDAQ:VSAT · NYSE:AMX · Satellite

The Digital Lifeline: Inside Ghana’s Internet Revolution from Fiber to Satellite

As of early 2025, about 24.3 million Ghanaians were internet users, representing 69.9% penetration, with 38.3 million active mobile connections. Over 93% of mobile connections are on 3G, 4G, or 5G networks, underscoring mobile broadband dominance. In 2021, internet use was about 80% among youth (15–29), with urban usage around 80% and rural usage about 54%. Fixed broadband subscriptions were about 113,640 by late 2023, less than 0.7% of the population, with more than 99% of users relying on mobile networks. MTN Ghana launched 4G LTE in 2016 and accounts for about 82% of Ghana’s 4G traffic. By 2020, 4G

15 June 2025

Digital Transformation · Fiber Optics · Ghana · Internet · NASDAQ:GOOGL · Satellite Technology

Botswana’s Digital Leap: How Satellites and Smartphones Are Redefining Internet Access in the Kalahari

As of early 2024, about 2.09 million Batswana were internet users, representing roughly 77.3% of the population. Cellular penetration is around 185%, with mobile internet subscriptions at 2.93 million and fixed-line subscriptions at 164,000. Orange Botswana launched Africa’s first 5G network in 2022, initially covering about 30% of the population. SpaceX’s Starlink entered Botswana in August 2024 after BOCRA approved the license in May 2024, with Paratus Botswana becoming the first authorized Starlink reseller. BoFiNet operates the national fiber backbone and buys capacity from submarine cables like WACS and EASSy, becoming the largest provider of Botswana’s international bandwidth; as of

2 June 2025

Botswana · Internet · Kalahari · NYSE:ORAN · Satellites · Smartphones

Internet Access in Afghanistan: A Comprehensive Overview

Mobile subscriptions grew from zero in 2001 to nearly 100% penetration by 2021. A nationwide fiber-optic backbone was being rolled out, including a 400 km cross-border fiber link to China via the Wakhan Corridor that was near completion in 2021. The Taliban’s return to power in August 2021 stalled or halted many fiber and broader connectivity projects. The five dominant providers are Afghan Telecom (Aftel/Salam), AWCC, Roshan, Etisalat Afghanistan, and MTN Afghanistan, with MTN planning to exit the Afghan market. An Internet Exchange Point (IXP) was established in Kabul to route local traffic domestically. Since August 2021, Taliban authorities blocked

24 February 2025

Afghanistan · Connectivity · Internet · NYSE:MTN · Overview · Technology