Tesla stock falls on delivery miss as BYD takes EV crown — what’s next for TSLA

Tesla stock falls on delivery miss as BYD takes EV crown — what’s next for TSLA

NEW YORK, Jan 2, 2026, 4:18 PM ET — After-hours

  • Tesla shares slid after the company’s latest delivery update fell short of expectations.
  • The update also flagged record quarterly energy-storage deployments.
  • Focus turns to Jan. 28 earnings and next week’s U.S. data that could swing rate bets.

Tesla (TSLA.O) shares fell 2.3% to $439.31 in Friday’s regular session and traded between $462.42 and $435.33 after the electric-vehicle (EV) maker reported quarterly deliveries that missed estimates. Visible Alpha data showed analysts had expected 434,487 deliveries, and the annual tally left Tesla trailing China’s BYD after the expiry of a $7,500 U.S. federal EV tax credit and intensifying competition from rivals such as Volkswagen and BMW. “It’s about Optimus, Robotaxi and physical AI,” said Dennis Dick, a trader at Triple D Trading, which owns Tesla shares. 1

The delivery print matters now because it is one of the earliest reads investors get on Tesla’s underlying demand before the company reports earnings later this month.

It also lands as the market weighs near-term vehicle fundamentals against Tesla’s longer-term narrative around autonomy, robotics and energy.

In an SEC filing, Tesla said it delivered 418,227 vehicles in the fourth quarter and produced 434,358. It reported 14.2 gigawatt-hours (GWh) of energy-storage deployments in the quarter, a record, and said full-year storage deployments totaled 46.7 GWh. Tesla said it will report fourth-quarter financial results after market close on Jan. 28 and hold a webcast at 5:30 p.m. ET. 2

Deliveries refer to vehicles handed over to customers, while deployments track how much battery-storage capacity the company installed. A gigawatt-hour is a measure of energy capacity — roughly how much electricity a battery can store and deliver over time.

In Europe, Tesla registrations — often used as a proxy for sales — fell in several markets in December, including a 66% drop in France and a 71% slide in Sweden, while Norway posted an 89% jump, Reuters reported. Up to November, Tesla’s market share across Europe, Britain and the European Free Trade Association slipped to 1.7% from 2.4% a year earlier, ACEA data showed. The report said Tesla has launched cheaper Model Y and Model 3 versions across Europe, but its business has not yet recovered. 3

The European data keeps a spotlight on pricing pressure and market-share churn as more competitors lean into discounts and refreshed lineups.

Energy storage has been a bright spot, but the market’s focus remains on whether Tesla can stabilize pricing and protect margins in its core auto business once quarterly results arrive.

Before the next regular session, traders will parse whether investors keep giving Tesla the benefit of the doubt on autonomy and robotics even as delivery momentum slows. Ahead of Jan. 28, the key watchpoints include 2026 delivery outlook, automotive gross margin and cash flow, along with updates on Full Self-Driving and the Optimus robot.

Macro data could also drive volatility for Tesla and other growth stocks next week, with the U.S. jobs report due Jan. 9 and the consumer price index scheduled for Jan. 13. Both reports can swing expectations for Federal Reserve rate cuts and move Treasury yields, which often ripple through high-valuation equities. 4

Technically, traders pointed to the $450 area as near-term resistance after the stock slipped below that level, while the low-$435 area marked Friday support. A decisive move beyond either zone could sharpen positioning into earnings.

For now, Tesla is heading into earnings with investors still focused on whether demand, pricing and competition trends are turning, and how much weight the market keeps placing on autonomy, robotics and energy beyond vehicle sales.

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