Tilray Brands (NASDAQ:TLRY) shares rise, driven by growth in beverages and distribution
31 July 2026

Tilray Brands (NASDAQ:TLRY) shares rise, driven by growth in beverages and distribution

NEW YORK, July 31, 2026, 14:11 EDT

  • Tilray gained 6.4% to $4.47, as three Canadian cannabis rivals slipped.
  • Beverages and distribution accounted for 89% of revenue growth during the fourth quarter.
  • Non-cannabis segments accounted for 71% of yearly revenue, while cannabis contributed 41% of total gross profit.

Shares of Tilray Brands, Inc. climbed 6.4% to $4.47 at the start of trading on Friday. The company’s stock built on Thursday’s 5.3% gain.

Stock chart for NASDAQ:TLRY

The action was isolated to the company. Shares of Canopy Growth , Aurora Cannabis , and SNDL each fell.

StockPriceFriday moveIntraday range
Tilray Brands $4.47up 6.4%$4.15–$4.52
Canopy Growth $0.915down 0.3%$0.889–$0.919
Aurora Cannabis $2.78down 1.9%$2.74–$2.84
SNDL $1.23down 1.6%$1.21–$1.25

Prices are based on most recent trades as of approximately 13:56 EDT.

Tilray’s move to diversify outside of cannabis is drawing positive response from investors. The drinks and distribution segment contributed $50.9 million to the $57.2 million rise in quarterly sales.

Beverage sales surged 61%. Distribution climbed 15%. Cannabis was up only 5%.

Fourth-quarter segmentFY2026 revenueFY2025 revenueIncreaseShare of total increase
Beverage$105.6 million$65.6 million$40.0 million69.9%
Distribution$85.0 million$74.1 million$10.9 million19.1%
Cannabis$71.5 million$67.8 million$3.6 million6.4%
Wellness$19.7 million$17.0 million$2.7 million4.6%
Total$281.7 million$224.5 million$57.2 million100%

Tilray’s segment data was used to determine percentages.

The yearly breakdown shows a similar trend, with non-cannabis operations generating 71% of revenue for fiscal 2026.

However, cannabis contributed a greater share to overall profits, accounting for 41% of gross profit while representing just 29% of sales.

Fiscal 2026 segmentRevenueRevenue shareGross profitGross-profit shareGross margin
Beverage$254.0 million27.7%$91.2 million35.0%36%
Cannabis$268.3 million29.3%$107.1 million41.1%40%
Distribution$327.2 million35.7%$40.7 million15.6%12%
Wellness$65.9 million7.2%$21.5 million8.2%33%
Total$915.5 million100%$260.4 million100%28%

Reported annual revenue and gross profit are used to determine shares.

Distribution accounted for 36% of total sales yet contributed just 16% of gross profit. The division’s margin stood at 12%, behind the 40% achieved by cannabis.

The combination restricted overall margin gains for the year. Gross margin for the entire company dropped to 28% from 29%.

The signal improved in the fourth quarter. Overall gross margin climbed to 32%, up from 30% the previous year. Distribution saw a rise of four margin points.

Financial measureFiscal 2026Fiscal 2025Change
Revenue$915.5 million$821.3 million+11%
Gross profit$260.4 million$240.6 million+8%
Gross margin28%29%-1 point
Adjusted EBITDA$61.1 million$55.0 million+11%
Adjusted net income$12.2 million$6.5 million+87%
Adjusted EPS$0.11$0.07+57%
Fiscal 2027 adjusted EBITDA guidance$68–$75 million11% to 23% above FY2026

Adjusted EBITDA and revenue for fiscal 2026 both increased by approximately 11%. The GAAP net loss declined to $105.2 million.

The comparison was helped by $2.1 billion in impairments recorded in the prior year. These charges were absent in fiscal 2026.

Tilray projects adjusted EBITDA for fiscal 2027 between $68 million and $75 million, indicating growth of 11%-23% over the current reported level. Management anticipates annual revenue to exceed $1 billion.

Chief Executive Irwin Simon spelled out the strategy in clear terms. “The next chapter for Tilray will not be defined by one product, one market or one regulatory event,” he said. SEC

Analysts held mixed ratings after the results. Derek Lessard at TD Cowen reiterated a Buy rating and a $5 price target. Frederico Gomes from ATB and Aaron Grey at Alliance Global both reiterated Hold ratings, setting their targets at $8 and $5 respectively.

Adjusted earnings outpace cash conversion. GAAP operating cash flow posted a loss of $69.1 million. Free cash flow stood at negative $98.6 million.

As of the end of May, Tilray held approximately $235 million in cash, restricted cash, and securities. Net debt stood at $0.7 million. The company raised $158.0 million through share sales over the year.

Risks: Beverage margin declined by three points for the full year. Shares outstanding increased 24%. Stock compensation totaled $45.9 million, representing approximately three-quarters of adjusted EBITDA. Legal challenges to U.S. rescheduling remain.

The rally creates a decisive challenge. Tilray needs to turn its broader sales base into sustainable margins and growth funded from within.

TS2 TECH • EXTENDED COVERAGE

Further analysis

What is driving Tilray shares higher today?
Tilray shares rose 7.02% to $4.495 as of 2:08 p.m. EDT, outperforming the Dow, which gained 0.58%, and the Russell 2000, which slipped 0.36%. Trading volume stood at 4.09 million shares, 2% higher than its 65-day average. The uptick followed results released on Tuesday, but no single catalyst for the price move was evident. Year to date, the stock has fallen roughly 50%. MarketWatch
Did Tilray report genuine operating improvement in its fourth-quarter results?
Revenue for the fourth quarter climbed 25% to $281.7 million, with gross profit increasing 34%. Gross margin rose to 32%, compared to 30% a year earlier. Adjusted EBITDA stood at $31.9 million, a 15% rise from $27.6 million. However, Tilray reported a GAAP net loss of $37.9 million, or $0.43 per share. Despite signs of improvement in the quarter, the company remained unprofitable. SEC
What portion of the quarter’s growth was driven by BrewDog?
BrewDog contributed $51.1 million, accounting for about 48% of quarterly beverage sales. Overall beverage revenue reached $105.6 million, compared with $65.6 million in the previous quarter. After subtracting BrewDog's share, legacy beverage sales totaled approximately $54.5 million, a decline of around 17% from the segment’s previous year total. Tilray did not present this figure as organic growth. investing.com
Does Tilray report profitability and positive free cash flow?
Tilray reported adjusted EBITDA of $61.1 million for fiscal 2026. Adjusted net income came in at $12.2 million, while the company posted a GAAP net loss of $105.2 million. Cash used in operating activities totaled $69.1 million for the period. Free cash flow was a negative $98.6 million, and adjusted free cash flow stood at negative $86.0 million. While cash burn saw a significant improvement, it continues to be the main financial challenge. SEC
What is the current strength of Tilray’s balance sheet?
Tilray closed May with roughly $235 million in cash, restricted cash, and securities. The company reported net debt, as defined by Tilray, at approximately $0.7 million. Overall borrowings, though, were valued at around $227 million on the balance sheet. With lease liabilities of another $171.5 million, Tilray does not operate without debt. Inventory and receivables combined amounted to about $490 million, resulting in significant capital being committed. SEC
What is the significance of shareholder dilution?
Weighted-average basic shares climbed 26% to 111.8 million in fiscal 2026. In the fourth quarter, the figure rose 18% to 115.5 million. Tilray issued $158.0 million in share capital, after costs. The April at-the-market program permits an additional $180 million in share sales. As of July 28, Tilray had generated $87 million gross at a price of $6.77 per share. The December 1-for-10 reverse split was neutral; new share issuances decrease existing ownership. SEC
What is indicated by the fiscal 2027 outlook?
Tilray projects adjusted EBITDA between $68 million and $75 million for fiscal 2027, indicating growth of approximately 11%–23% over fiscal 2026’s $61.1 million. The midpoint estimate is $71.5 million, or an increase of about 17%. Management anticipates revenue will exceed $1 billion, but did not provide a formal revenue range. The EBITDA projection is non-GAAP and a reconciliation to net income is not yet available. SEC
How do analysts project Tilray's stock will perform?
FactSet data shows three buy recommendations, six hold ratings and no sell calls. The median price target is $5, about 12% higher than the latest $4.48 share price. The average target stands at $7.47, although a $19 high target inflates the number. The lowest target is $4.25. Fiscal 2027 EPS forecasts have fallen to negative $0.47 from negative $0.39 last month. The ratings breakdown reflects caution below the surface optimism. The Wall Street Journal
What impact does U.S. cannabis reform have on Tilray?
Federal regulations now classify FDA-approved and state-licensed medical marijuana under Schedule III. This adjustment does not constitute federal legalization of adult-use cannabis. A separate hearing will review wider rescheduling through July 15. Three lawsuits have been consolidated before the D.C. Circuit. Tilray is focusing its strategy on medical markets first, rather than launching adult-use retail. The company has not provided a projection for short-term U.S. cannabis revenues, emphasizing reform potential over immediate earnings. federalregister.gov

Mateusz Kaczmarek is a financial and technology journalist at TS2.tech, covering stocks, artificial intelligence, semiconductors and global market developments. A graduate of the Poznań University of Economics and Business, he previously worked in financial analysis before moving into business journalism. His reporting focuses on technology companies, market trends and the forces shaping global investment markets. Follow Mateusz Kaczmarek on Google News.

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