NEW YORK, December 30, 2025, 1:59 PM ET — Regular session
- Freshpet shares fell 3.5% to $60.84 in afternoon trading, sharply underperforming a flat broader market.
- Investors are bracing for Federal Reserve meeting minutes due at 2 p.m. ET, with year-end volumes still thin.
- Traders are watching the next earnings update for demand and margin signals.
Freshpet, Inc. shares were down 3.5% at $60.84 by 1:59 p.m. ET on Tuesday, extending a choppy stretch for the pet food maker’s stock.
The slide stood out against an otherwise muted session, a reminder that thinner year-end liquidity can exaggerate moves in single names.
The stock’s drop also comes hours before the Federal Reserve releases minutes from its December policy meeting at 2 p.m. ET — a closely watched readout that can shift rate expectations and, by extension, valuations for stocks priced on future growth. https://www.reuters.com/business/final-fed-minutes-2025-shed-light-policy-divisions-2025-12-30/
U.S. stocks traded in a tight range, with gains in communication services offset by weakness in tech and financials, Reuters reported. “It’s just a healthy rebalancing of allocations more so than an emotionally driven sell-off,” Mark Hackett, chief market strategist at Nationwide, said. https://www.reuters.com/business/us-stock-futures-stabilize-after-tech-led-dip-halts-year-end-rally-2025-12-30/
Freshpet makes fresh, refrigerated pet food sold through company-owned branded refrigerators placed in retail stores, including grocery and mass merchants. https://www.reuters.com/markets/companies/FRPT.O/
The consumer staples sector was little changed, with the Consumer Staples Select Sector SPDR Fund down about 0.1%. Shares of General Mills and J.M. Smucker — both owners of major pet food brands — were each down less than 1% in afternoon trading.
Freshpet traded between $62.79 and $60.84 on the day, hitting the session low as the selloff accelerated, market data showed.
Freshpet has not posted a new SEC filing since a December 12 Form 8-K, according to the filing on the SEC’s EDGAR system. 1
With no fresh company-specific disclosures on Tuesday, traders largely treated the name as part of the day’s broader positioning and rates-driven tape.
The next big checkpoint is the company’s next earnings report, which MarketBeat estimates for February 19, 2026, though the company has not confirmed the date. 2
Investors will be looking for signals on demand trends, retail distribution growth, and profit margins, as well as any update on spending levels and cash generation.
