Boeing stock gets a new $277 target — but a 737 MAX supply signal keeps nagging

NEW YORK, Jan 7, 2026, 09:37 (EST)

• Bernstein raised its Boeing price target to $277 from $267 and kept an Outperform rating.
• A BNP Paribas report flagged December 737 MAX fuselage shipments in the low 30s, below Boeing’s 42-a-month target.
• Boeing renewed a three-year, platinum-level sponsorship deal for EAA AirVenture Oshkosh.

Boeing Co shares ticked higher on Tuesday after Bernstein lifted its price target to $277, the latest sign that some on Wall Street think the planemaker’s turnaround has more room to run. The note landed as traders kept one eye on 737 MAX supply data that suggests the ramp remains touchy. 1

The call matters now because Boeing’s recovery still depends on simple things: build more jets, deliver them on time, collect the cash. Investors have been quick to react to any hint that parts flow is slipping again, especially on the narrow-body line that drives most commercial output.

Deliveries are the real choke point. That’s when a plane is handed to an airline and a big chunk of the money typically comes in, so a supplier slowdown can show up fast in cash expectations even if demand holds.

Bernstein analyst Douglas S. Harned raised the target from $267 to $277 while keeping a Buy-equivalent rating, MarketScreener reported. A “price target” is an analyst’s estimate of where a stock should trade over the next year, not a promise. 2

A BNP Paribas Equity Research report estimated that 737 MAX fuselage shipments — the fuselage is the main body of the aircraft — moved from Spirit AeroSystems’ Wichita plant fell to the low 30s in December, below Boeing’s monthly target of 42, Flying magazine reported. The same report suggested 787 Dreamliner output ran at about six a month, close to Boeing’s target of seven, and analysts pointed to holiday seasonality as one possible reason for the December dip. 3

TipRanks said Bernstein SocGen also tagged Boeing as its “top pick” in the U.S. for 2026, citing progress on the 737 and 787 programs over the past six months. The site said the new target implied roughly 21% upside versus Tuesday’s levels. 4

Boeing has also tried to keep its brand in front of aviation customers and enthusiasts. It renewed its platinum-level sponsorship of the Experimental Aircraft Association’s AirVenture Oshkosh fly-in under a new three-year deal; “It’s an ideal stage to showcase Boeing’s diverse products and services,” Boeing Global Services chief executive Chris Raymond said, while EAA CEO Jack Pelton said the youth-admission support had brought nearly 500,000 kids to the show over the past three years. https://www.eaa.org/airventure/eaa-airventure-news-and-multimedia/eaa-airventure-news/2026-01-06-boeing-sponsorship

Boeing’s main rival Airbus is due to publish audited full-year delivery data on Jan. 12 after trimming its 2025 goal because of supplier snags. Investors have been using delivery pace as a blunt scoreboard across the industry as airlines press manufacturers for jets.

But the story can still turn the other way. If supplier flows stay soft or regulators force fresh pauses after any quality slip, deliveries move right, cash moves right, and the stock’s “target” math starts to look optimistic.