NEW YORK, July 5, 2026, 11:03 EDT
- SoFi finished the short week at $18.24, up 2.0% from June 26. Shares slipped 1.08% on Thursday.
- Over the last four sessions, average volume was around 78.4 million shares, topping its 65-day average. U.S. exchange volume came in below normal on Thursday.
- SoFi will report second-quarter numbers on July 29, with results expected ahead of its 8 a.m. ET call.
SoFi Technologies, Inc. NASDAQ:SOFI starts the July 6 week setting up better than its day-to-day move suggested. Shares slipped 1.08% Thursday to $18.24, but still managed a 2.0% gain over the short week leading up to the Independence Day break. The bigger story was volume. From June 29 to July 2, SoFi moved 313.7 million shares—78.4 million daily on average and about 10% higher than its 65-day norm of 71.3 million. Thursday’s session saw 81.4 million shares traded.
| Measure | SoFi |
|---|---|
| July 2 close | $18.24 |
| July 2 move | -1.08% |
| June 26 close | $17.88 |
| Holiday-week move | Up 2.0% |
| June 29-July 2 volume | 313.7 million shares traded |
| Four-session average volume | 78.4 million shares a day |
| 65-day average volume | 71.3 million |
| July 2 range | Traded between $17.765 and $19.19 |
That’s notable since SoFi’s volume held up when overall trading slowed. U.S. exchange volume on Thursday was 19.92 billion shares, under the 20-day average of 23.34 billion. The Nasdaq Composite (.IXIC) lost 0.8%, the S&P 500 (.SPX) finished barely changed, and the Dow added 1.14%. For the week, the Nasdaq climbed 2.1% and the S&P 500 was up 1.8%. SoFi tracked close to the broader tech index and outpaced the S&P.
| Instrument | Last close / level | Thursday move | Week move |
|---|---|---|---|
| SoFi | $18.24 | fell 1.08% | up 2.0% this week |
| Nasdaq Composite | 25,832.67 | dropped 0.8% | gained 2.1% for the week |
| S&P 500 | 7,483.24 | unchanged | added 1.8% on the week |
The market was closed Friday, July 3, for the Independence Day holiday. Nasdaq’s typical U.S. equity trading hours are 9:30 a.m. to 4 p.m. ET on weekdays, so the next standard session is Monday.
Finance stocks outperformed tech names Thursday with help from the rate setup. The June jobs number came in under forecast. Adam Sarhan, chief at 50 Park Investments, told Reuters the miss “just takes the pressure off the Fed to raise rates in the short term.” That’s in play for SoFi, where shares still move on loan volume, funding costs and credit, even as it tries to grow fees and platform revenue. Reuters
SoFi said June 30 it’s rolling out small-business loans with fixed amounts up to $250,000, and no fees for application, origination, or prepayment. “For many of our members, their financial lives do not stop at personal goals,” CEO Anthony Noto said in the release. The week’s company news did not include earnings. Business Wire
SoFi has a new product giving it a fresh credit channel as small businesses keep relying on outside loans. The Federal Reserve’s 2026 Small Business Credit Survey found 60% of firms went for financing in the year before the survey. Online fintech lenders saw applications jump to 29% in the 2025 survey, up from 17% in 2020. The survey also said 60% of borrowers from online lenders faced costs higher than they expected—an issue for anyone pitching speed and price to small businesses.
Wall Street is divided on what the new product means for the stock. Citi’s Peter Christiansen still has the Street-high $30 price target on SoFi and rates it Buy, according to a TipRanks collection. Keefe Bruyette is sticking with Underperform and a $16 target after the small-business loan launch, saying it doesn’t see much near-term financial change, though the new line could end up “sizable” in the future. TipRanks TipRanks
| View | Rating / target | Investor read-through |
|---|---|---|
| Citi / Peter Christiansen | Buy / $30 | Bull scenario still assumes growth even after Q1 |
| Keefe Bruyette | Underperform / $16 | New loan volumes probably won’t impact results soon |
| TipRanks consensus | Hold / $20.69 average target | Consensus target is a bit over the last close |
SoFi’s latest quarter puts up another set of numbers for the Street. First-quarter adjusted net revenue jumped 41% to $1.1 billion. Adjusted EBITDA was $340 million, up 62%. The firm posted $12.2 billion in total loan originations for the quarter. Members increased 35% to 14.7 million, with products up 39% to 22.2 million. Net interest income came in at $693.0 million, up 39%. Total fee-based revenue, meanwhile, was $386.8 million, up 23%.
SoFi is set to release second-quarter numbers July 29, after the stock’s slide in the first half. The company said it will post results around 7 a.m. ET, then hold a call at 8 a.m. ET.
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