DETROIT, July 26, 2026, 09:08 EDT
- U.S. markets are not open. Ford finished Friday with a price of $14.37, gaining 1.0% over the week.
- Analysts expect earnings of 33 cents per share, with automotive revenue estimated at $45.72 billion.
- Projections for the segment suggest that overall automotive EBIT will remain nearly flat year over year.
Ford approaches Tuesday’s results with a notably even profit distribution across its three segments. Early Zacks consensus estimates total adjusted EBIT for Blue, Pro, and Model e at roughly $1.66 billion, nearly matching the previous year’s estimated $1.65 billion.
The shift is key. Blue’s projection increases approximately $581 million, while Pro’s forecast drops by about $644 million. Model e’s loss narrows by $70 million, largely bridging the difference.
This means Pro’s margin trajectory is the clearer signal for investors. Robust results in Blue could obscure softer commercial profits.
Adjusted EBIT, $ billion – comparison
| Segment | Q2 2025 basis, approximate | Q2 2026 preliminary consensus | Change |
|---|---|---|---|
| Ford Blue | $0.66 | $1.24 | up $0.58 |
| Ford Pro | $2.32 | $1.68 | down $0.64 |
| Ford Model e | -$1.33 | -$1.26 | up $0.07 |
| Three-segment subtotal | $1.65 | $1.66 | up $0.01 |
The figures for 2025 Blue and Pro are calculated using the reported growth percentages. Model e’s loss from the previous year is disclosed. The subtotal does not include Ford Credit or corporate categories. These numbers are provisional.
Ford is set to report earnings at 4:05 p.m. EDT on Tuesday, with a conference call scheduled for 5 p.m. Analysts expect earnings of 33 cents per share and automotive revenue of $45.72 billion.
The stock finished Friday at $14.37, rising 1.55% on the day. Over the week, shares increased 1.0%. U.S. markets did not open on Sunday.
Shares of General Motors NYSE:GM rose 8.6% last week following an improved forecast. Tesla NASDAQ:TSLA fell 17.8% after results-driven selling. The contrasting moves put further pressure on Ford over its weaker guidance.
Ford reported a 10% decrease in U.S. sales for the second quarter, totaling 549,200 units. However, retail share in June increased by 0.2 percentage points to 12.3%. Without model adjustments and with rental volumes held steady, Ford estimated growth of 0.5%.
The sales mix provided some shielding. Sales of the Bronco, Explorer, and Expedition increased by 10.1% in the first half. Off-road trims accounted for 23.9% of total sales, an increase of 3.6 points.
Ford Pro subscriptions exceeded 900,000, marking an increase of roughly 20%. Despite growth in this recurring revenue, initial Pro EBIT figures dropped 27.7%. This contrast is notable.
In April, Ford increased its annual adjusted EBIT forecast by $500 million, setting the new outlook between $8.5 billion and $10.5 billion. First-quarter earnings were boosted by a $1.3 billion tariff refund, though much of the gain was offset by rising expenses.
Europe presents a lever for reducing costs over the long term. Geely Automobile Holdings HKG:0175 has agreed to acquire a 34% stake in Ford’s Valencia joint venture for €221 million. The deal gives the unit an overall valuation of €650 million.
Production of five models is scheduled to start from 2028. In 2025, Valencia operated at 26% of its approximately 500,000-unit capacity, leaving around 370,000 slots unused each year.
“We can significantly scale up activity at the facility,” Europe chief Jim Baumbick said to Reuters. “That’s the goal.” Reuters
Risks persist. Ford is recalling 565,691 Broncos due to a wiring fire risk. The company estimates approximately 1% are affected by the defect and has reported no related crashes or injuries. Pro margins and restoration of F-Series supply still influence earnings.
The Federal Reserve’s decision on Wednesday introduces another challenge. Increased interest rates push up monthly car payments and may dampen consumer appetite. Ford’s initial response, though, ought to follow the profit composition revealed on Tuesday.
