Amazon.com, Inc. (NASDAQ:AMZN) rises 15% with AWS margins buoying $220 billion AI investment plan

Amazon.com, Inc. (NASDAQ:AMZN) rises 15% with AWS margins buoying $220 billion AI investment plan

NEW YORK, August 2, 2026, 10:09 a.m. EDT

  • Amazon finished Friday up 15.3%, closing at $271.58. Shares rose 17.0% over the week.
  • AWS accounted for approximately 78% of Amazon’s year-on-year growth in operating profit.
  • Amazon increased its capital expenditure target for 2026 to $220 billion, even as it reported negative free cash flow.

Amazon closed at $271.58 on Friday, jumping 15.3%. The gain far outpaced the wider market. U.S. cash markets did not open on Sunday.

Stock chart for NASDAQ:AMZN

Investor sentiment shifted more clearly than Amazon’s share price. Investors approved Amazon’s higher spending, as cloud profits increased at a quicker pace than cloud revenue.

Amazon Web Services reported a year-on-year sales increase of $11.36 billion, generating $6.46 billion more in operating income. This translates to 56.9 cents of operating profit for every additional dollar in sales. AWS accounted for 78% of Amazon’s growth in total operating profit. These numbers are based on analysis of Amazon’s segment disclosures.

A surge on Friday lifted the week’s overall increase to 17.0% from an initially modest advance.

AssetFriday moveWeekly moveFriday close
Amazonup 15.32%up 17.00%$271.58
S&P 500up 0.70%up 1.05%7,489.72
Nasdaq Compositeup 1.00%up 1.59%25,373.85

Amazon’s weekly return is measured from closing price to closing price starting July 24.

The response marked a shift from February’s outcome. Back then, AWS’s 24% expansion failed to balance a $200 billion spending program, causing Amazon shares to drop 9% in the following session. Now, stronger growth has underpinned the company’s expanded budget.

Earnings reportAWS growth2026 capital planFollowing-session move
Q4 2025, February 524.0%About $200 billion-9.0%
Q2 2026, July 3036.7%About $220 billion+15.3%

Stock movements corresponded to overall earnings results rather than just capital expenditure.

Headline earnings for the quarter need revision. Net income totaled $62.6 billion, equivalent to $5.75 per share. This was boosted by a pre-tax gain of $53.4 billion, largely attributed to Anthropic. Operating income increased by 43% to $27.5 billion.

AWS contributed 21% of total revenue while accounting for 60.5% of operating income. The unit’s operating margin increased by 6.5 percentage points to reach 39.4%.

SegmentQ2 salesSales growthOperating incomeOperating marginShare of operating income
North America$116.2 billion16%$9.1 billion7.9%33.2%
International$42.2 billion15%$1.7 billion4.1%6.3%
AWS$42.2 billion36.7%$16.6 billion39.4%60.5%

Company data is used to determine segment shares.

The retail segment showed further growth. Revenue from online stores increased by 15%, and seller services advanced 16%. Advertising revenue went up by 26% to $19.8 billion.

Other major cloud providers also saw gains. Microsoft Corporation posted 43% growth in Azure and related cloud offerings. Alphabet Inc. noted a Google Cloud revenue increase of 82%. Alphabet attributed the reported jump in part to initial TPU system sales.

Cloud platformReported growthQuarterly revenue disclosedOperating margin disclosed
AWS36.7%$42.2 billion39.4%
Azure and other cloud services43%Not listed separatelyNot listed separately
Google Cloud82%$24.8 billion35.6%

Definitions for reporting vary. Alphabet noted that growth picked up pace, excluding sales of TPU systems.

This quarter, Amazon benefited from large-scale conversion. AWS posted a higher margin than Google Cloud’s 35.6%. Microsoft does not report Azure’s margin separately. As a result, these numbers are indicative and not strictly comparable.

AWS reported a backlog of $496 billion, an increase from $364 billion the previous quarter. Chief Executive Andy Jassy stated 2026 capacity was still inadequate. The majority of 2027 capacity is already allocated, and there are reservations into 2028.

Bill Birmingham at REX Financial stated that investors are currently demanding “visible, near-term revenue and margin expansion.” Amazon achieved both criteria in the latest quarter. Reuters

Amazon provided steady third-quarter guidance, despite a slowdown in reported sales growth. The company projects revenue in the range of $197 billion to $202 billion, with an operating income forecast at $22.5 billion to $26.5 billion. The timing of Prime Day will cut reported growth by almost four percentage points.

With the guidance midpoints, operating margin is set to climb to around 12.3%, compared to about 9.7% a year earlier. This puts the rally to a near-term test.

Risks: The surge is based on continued robust AWS expansion and stable margins. Rising memory expenses may keep capital expenditures high. A slower pace in adding capacity or converting backlog could extend periods of negative free cash flow. Headline earnings are increasingly less reliable for forecasts due to Anthropic-related gains.

Markets will open again on Monday. The ISM manufacturing data for July is due at 10 a.m. EDT. The July employment figures are set for release on Friday at 8:30 a.m. EDT. Both reports could influence rate outlooks for technology stocks.

TS2 TECH • EXTENDED COVERAGE

Further analysis

Is AWS capable of maintaining the level of growth already factored into Amazon's stock price?
AWS revenue climbed 37% to $42.2 billion, surpassing the consensus estimate of 31.2% growth. The unit contributed $16.6 billion, representing around 60% of Amazon's operating income. Backlog increased sharply to $496 billion from $364 billion within a single quarter. According to management, the majority of 2027's capacity has already been booked. The next challenge is ongoing consistent execution. Amazon
Can $220 billion in capital expenditure generate satisfactory cash returns?
Amazon increased its projected 2026 capital expenditures by 10% to $220 billion. Trailing free cash flow shifted to a negative $7.6 billion, compared with a positive $18.2 billion in the previous year. Spending on property and equipment climbed by $66.1 billion, primarily driven by AI investments. Near-term cash returns are yet to be demonstrated. Amazon
What portion of Amazon's reported earnings should investors consider as recurring?
Second-quarter net income totaled $62.6 billion, equal to $5.75 per diluted share. This figure includes $53.4 billion in pre-tax earnings, primarily attributed to Anthropic. Operating income rose to $27.5 billion, marking a 43% increase. Due to the investment gain, headline EPS remains an unreliable valuation metric. SEC
Does third-quarter guidance reflect caution, or is it pointing to a real deceleration?
Amazon projects third-quarter sales between $197 billion and $202 billion, indicating growth of 9% to 12%, compared with 20% in Q2. The timing of Prime Day lowers the reported growth rate by almost four percentage points. The midpoint of operating income guidance is $24.5 billion, representing a 41% rise from a year earlier. The underlying growth composition remains unclear. Amazon
After the 15.3% jump, does consensus still suggest sufficient potential for gains?
The stock ended July 31 at $271.58, gaining 15.3% for the session. FactSet’s median price target stands at $325, suggesting potential upside of around 20%. Analyst targets range from $230 to $400, reflecting significant uncertainty. Shares are trading at roughly 26 times FactSet’s projected 2027 EPS. Continued advances depend on sustained AWS expansion and improvement in free cash flow. wsj.com

Michał Rogucki is a senior markets reporter at TS2.tech, specializing in stocks, technology and macroeconomic developments. A graduate of Humboldt University of Berlin, he previously worked in investment research and market analysis before transitioning to financial journalism. He covers the trends and events that matter most to investors worldwide.

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