DEARBORN, Michigan, August 30, 2026, 15:58 (ET)
- Ford ended Friday’s session at $13.88, slipping 0.5%, with 40.25 million shares changing hands.
- The company increased its forecast for adjusted EBIT in 2026 to a range of $10 billion–$11 billion.
- The company’s EV and software division posted a loss of $919 million during the second quarter.
- Analysts expect 2026 EPS at $1.85 with a consensus price target of $15.81.
Ford Motor Company (NYSE: F) declined by 0.5% on Friday, even as it raised its profit forecast. The stock ended the session at $13.88, with trading volume reaching 75% of its 65-day average MarketWatch.
The slight change conceals a more significant challenge in capital allocation. Ford’s $919 million loss from its EV and software unit took up 37% of its adjusted operating profit for the quarter.
This matters to Ford, as the company now forecasts 2026 adjusted EBIT to fall between $10 billion and $11 billion. An annual loss of around $4 billion in its EV division would account for 36% to 40% of that total.
| Ford metric | Latest reading | Investor read |
|---|---|---|
| Q2 revenue | $48.3 billion; down 3.8% | Higher pricing made up for weaker volumes |
| Q2 adjusted EBIT | $2.5 billion; up nearly 20% | Core brands posted profits |
| Q2 adjusted EPS | $0.42 vs. $0.35 estimate | 20% above consensus |
| EV/software loss | $919 million | Accounts for 37% of adjusted EBIT |
| 2026 adjusted EBIT guide | $10 billion–$11 billion | Lifted from $8.5 billion–$10.5 billion |
Adjusted EBIT for the second quarter climbed nearly 20% to $2.5 billion. Adjusted earnings reached $0.42 per share, surpassing the LSEG forecast of $0.35 Reuters.
Ford’s revenue dropped 3.8% to $48.3 billion. The company posted a GAAP loss of $1.3 billion following a $3.6 billion charge related to its battery venture.
Demand continues to fluctuate. Ford’s U.S. vehicle sales declined by 9.6% in the first half, with electric-vehicle sales plunging 57.4%.
The company intends to introduce a $30,000 electric pickup truck from Kentucky in 2027. The launch aims to boost EV utilization rates while maintaining both pricing and cash flow.
The stock trades at a modest headline multiple, with Friday’s closing price representing 7.5 times the consensus 2026 earnings forecast of $1.85.
The consensus price target from analysts stands at $15.81, pointing to a potential upside of 13.9%. The ratings are broken down into seven Buys, 13 Holds, and three recommendations on the cautious side.
Management’s outlook takes into account net tariff expenses just under $1 billion. As a result, trucks and commercial vehicles are required to support costs linked to trade tensions and the shift to electric vehicles.
Risks: Margins could benefit from improved pricing, reduced battery expenses or quicker EV adoption. On the other hand, softer U.S. demand, tariffs or postponed launches may eliminate the valuation discount.
Ford is set to release its third-quarter results on October 28, marking its next key test. Investors are watching closely for proof that the updated guidance will lead to steady cash flow Ford investor relations.
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