Alibaba (NYSE:BABA; HKG:9988) rises 7% with Qwen AI cost strategy in spotlight

Alibaba (NYSE:BABA; HKG:9988) rises 7% with Qwen AI cost strategy in spotlight

NEW YORK, August 3, 2026, 05:04 EDT – Shares of Alibaba (NYSE:BABA; HKG:9988) climbed 7% as attention turned to how Qwen is shaping artificial intelligence expenses.

  • Hong Kong shares ended up 7.01%, with the ADR rising 4.46% ahead of the market open.
  • Qwen utilizes 95 billion parameters, which is 8.7% less than Kimi K3.
  • Alibaba reported a 38% increase in cloud revenue, while adjusted EBITA dropped by 84%.

Alibaba Group Holding Limited (NYSE:BABA; HKG:9988) rose 7.0% in Hong Kong trading on Monday. Its American depositary receipt advanced 4.5% to $127.70 as of 04:55 EDT. Markets in Hong Kong had already closed and New York’s cash session had yet to begin.

Stock chart for NYSE:BABA

The development comes after Alibaba introduced Qwen3.8-Max, its most extensive artificial intelligence model to date. The trial for investors is based on operational scale, rather than the headline figure of 2.4 trillion.

Qwen uses 95 billion parameters for each task, accounting for 4.0% of its total parameters. This active set is 8.7% less than that of Moonshot’s Kimi K3. Utilizing smaller working sets may lead to lower serving requirements.

This is not a margin outcome. The initial launch announcement did not disclose figures for usage, revenue, or standard token pricing.

Alibaba’s listings began Monday showing significant momentum.

ListingLatest readingMonday moveJuly 24–31
Hong Kong sharesHK$125.20 closeup 7.01%up 6.36%
New York ADR$127.70 premarketup 4.46%up 9.02%

Trading volume in Hong Kong climbed to 192.3 million shares, approximately 1.91 times above its 65-day moving average. As a result, the model news continued an ongoing rally instead of initiating a new one.

Alibaba surpassed its nearest technology rivals in Hong Kong.

CompanyHong Kong closeMonday move
AlibabaHK$125.20up 7.01%
Baidu Inc. HK$109.90increased 3.78%
Tencent Holdings Limited HK$490.40gained 3.20%
JD.com Inc. HK$129.30rose 1.73%

Alibaba outperformed Baidu by 3.2 percentage points, rising more than twice as much as Tencent. The gap points to a possible Qwen-related premium unique to the stock.

The comparison of architectures illustrates why inference economics might attract investor attention.

ModelTotal parametersActive parametersActive shareContext window
Qwen3.8-Max2.4 trillion95 billion4.0%1 million
Kimi K32.8 trillion104 billion3.7%1.049 million

Qwen has 14.3% fewer total parameters. Its active workload is reduced by 8.7%. Kimi is still marginally sparser in terms of overall size.

Alibaba reported that Qwen achieved fifth place in the Text Arena and secured second place in the Vision Arena. APIs are currently accessible, with model weights set for release next week.

Competition over pricing remains intense. Moonshot sets Kimi’s fee at $3 per million input tokens and $15 for output. DeepSeek V4-Flash is priced at $0.14 for input and $0.28 for output.

The economic impact can already be seen.

MetricLatest reported readingChange or context
Group revenueRMB243.38 billionIncrease of 3% from a year earlier
Cloud Intelligence revenueRMB41.63 billionJumped 38% year on year
AI products30% of external cloud revenueAI accounts for a larger proportion of cloud sales
Adjusted EBITADown 84%Impacted by technology investments and quick-commerce expenses

In May, Chief Executive Eddie Wu stated that technology investments were “beginning to pay off commercially.” Wu added that margin was a lower priority as Alibaba focused on expanding. Reuters

This week, traders are set to see if the ADR maintains Hong Kong’s advance. They are also monitoring Qwen pricing along with initial API adoption. The scheduled weight release next week will provide an additional technical signal.

Risks: DeepSeek’s token pricing establishes a low baseline for competition. Alibaba posted an 84% decline in adjusted EBITA due to spending on technology and quick-commerce. Benchmark standings may not necessarily translate to increased paid cloud activity.

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Further analysis

Will growth in AI and cloud services give Alibaba’s earnings a boost?
External cloud sales increased by 40%, with AI offerings contributing 30% of those earnings. However, group adjusted EBITA dropped by 84%. Free cash flow saw an RMB17.3 billion deficit. For Alibaba, cloud expansion now needs to outpace its level of investment.
Is BABA considered inexpensive at $122.25?
BABA is valued at 19.2 times FY2026 GAAP EPS, while its company-defined non-GAAP EPS multiple is 31.4. The gap between the two stems from GAAP profit boosted by investment gains. The analyst average price target is $189.81, indicating a potential 55% increase. The lowest analyst target suggests a possible 24% decline.
What does the upcoming quarterly report need to demonstrate?
Analysts forecast revenue of RMB268.86 billion for the June quarter, an 8.6% increase from a year earlier. Adjusted EPS is projected at RMB10.46 per ADS, representing a 29% decline. Margin recovery will be the key focus given this breakdown. Alibaba has yet to verify the anticipated August 28 earnings release date.
Is there quantifiable value in the newest AI catalysts so far?
Alibaba introduced its Qwen3.8-Max model on August 3, featuring 2.4 trillion parameters. The model topped the ranking for Chinese text models on Arena.AI. China has also listed Apple Intelligence, which will use Alibaba’s Qwen. No timeline for the launch or details on the financial agreement were provided.
Is it possible for quick commerce to halt the decline in core profits?
Quick-commerce brought in RMB19.99 billion in revenue for the March quarter, up 57%. Adjusted EBITA for China e-commerce declined by 40% to RMB24.01 billion. Management noted improvements in unit economics and a rise in average order value from the previous quarter. Whether this leads to a recovery in segment margins remains to be seen.
What is the level of risk associated with being on the Pentagon list?
The Pentagon is now barred from granting direct contracts to Alibaba. Indirect purchasing rules will take effect in 2027. This classification does not represent a formal sanction. Alibaba is engaged in legal action, leaving the ultimate impact on its legal standing and valuation still pending.
Leokadia Głogulska

Leokadia Głogulska is a financial and technology journalist at TS2.tech. Her coverage ranges from stocks and artificial intelligence to space technology and developments across global markets. She graduated from Wrocław University of Economics and Business and worked in financial analysis before becoming a business journalist.

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