Apple stock slips before the bell as Alphabet leapfrogs it in value and Apple Card shift stays in focus

Apple stock slips before the bell as Alphabet leapfrogs it in value and Apple Card shift stays in focus

New York, January 9, 2026, 08:35 EST — Premarket

  • Apple shares tick down in premarket trade after a soft close Thursday
  • Alphabet’s market-cap edge and a banking shake-up tied to the Apple Card keep the focus on services
  • Investors are also watching U.S. jobs data and a Supreme Court tariff decision ahead of Apple’s late-month results

Apple (AAPL.O) was down 0.5% at $259.04 in premarket trade on Friday, after ending Thursday’s session at $260.37.

Apple’s size is the point. By market capitalization — the share price times shares outstanding — it remains one of those stocks that can tug the Nasdaq around on a quiet morning.

This is no quiet morning. Traders are parsing fresh U.S. labor-market signals and awaiting a Supreme Court ruling linked to President Donald Trump’s tariffs, either of which could jolt rate bets that matter for big tech.

Apple is also looking at a shake-up in tech’s pecking order. Alphabet (GOOGL.O) rose 1.1% on Thursday, a day after it topped Apple in market capitalization for the first time since 2019; Apple slipped 0.5% in the session. “While AI is still hot, there are going to be winners and losers,” Art Hogan, chief market strategist at B. Riley Wealth, said, as Nvidia and other mega-cap tech names slid. 1

Apple’s finance push is back in the spotlight after JPMorgan Chase (JPM.N) and Apple said the bank will become the new issuer of the Apple Card, replacing Goldman Sachs (GS.N). The companies said the deal could bring more than $20 billion in card balances to Chase. JPMorgan said it expects a $2.2 billion provision for credit losses — money set aside for potential bad loans — tied to the forward purchase commitment, and the transaction is not expected to close for about two years. Goldman CEO David Solomon said, “This transaction substantially completes the narrowing of our focus in our consumer business.” 2

Macro may still be doing most of the work in the near term. Economists polled by Reuters expect U.S. nonfarm payrolls to rise by 60,000 in December and the jobless rate to tick down to 4.5%, while markets are pricing about 60 basis points of Federal Reserve easing in 2026 — a basis point is 0.01 percentage point — Reuters reported. Rabobank analysts said a tariff verdict against the administration could jolt sentiment, even if any rally proves brief. 3

But it’s a two-way setup. A stronger-than-expected jobs number could lift yields and pressure long-duration growth stocks. And a tariff ruling could pile on policy uncertainty if it triggers a scramble for replacement measures.

Apple is now heading into its annual-meeting season, too. The company plans to hold its 2026 Annual Meeting of Shareholders on Feb. 24 in a virtual format. The record date is Jan. 2, according to its Apple Investor Relations site.

The next clear catalyst is earnings. Apple’s conference call for its fiscal first-quarter results is scheduled for Jan. 29 at 2:00 p.m. PT (5:00 p.m. ET), and investors will be tuned in for anything that shifts the story on iPhone demand, services growth and any new spending plans. 4

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