New York, January 6, 2026, 09:34 EST — Regular session
- Apple shares trade unevenly early Tuesday after lagging a broad rally a day earlier.
- A fresh analyst read on App Store spending keeps focus on Services momentum.
- Investors line up next catalysts: Friday’s U.S. jobs report and Apple’s Jan. 29 results.
Apple (AAPL.O) shares opened slightly lower on Tuesday and traded in a tight band as investors weighed fresh reads on App Store spending ahead of the iPhone maker’s results later this month. The stock opened at $266.96, down about 0.1% from Monday’s close, and moved between $264.36 and $267.55 in early trade. 1
The App Store is a key part of Apple’s Services business, which investors watch closely because it tends to carry higher margins than hardware. With the stock still priced for steady growth, small shifts in Services momentum can change expectations quickly.
That sensitivity is rising as rivals push on-device artificial intelligence and consumers weigh whether new features are worth upgrading for. The near-term backdrop also includes interest-rate jitters, which can hit long-duration growth stocks hardest.
BofA Securities reiterated a Buy rating and a $325 price target, saying fiscal first-quarter App Store revenue rose to an estimated $8.6 billion, up 6.8% year on year, based on developer revenue data from Sensor Tower. It called that the slowest quarterly App Store growth in about 11 quarters, and said “dollars per download” — a rough monetization gauge — rose to $0.97; it also flagged weaker year-on-year performance in China and noted gaming revenue fell 4% in December.
Rival Samsung Electronics said it plans to double the number of mobile devices with “Galaxy AI” features to 800 million units in 2026, as it seeks to reclaim its lost crown from Apple in the smartphone market. “We will apply AI to all products, all functions, and all services as quickly as possible,” co-CEO T M Roh told Reuters.
Apple fell 1.4% on Monday even as the Dow hit a record and the S&P 500 and Nasdaq ended higher, helped by gains in financials and energy. “The mood has been favoring financial stocks in recent days,” said Steve Sosnick, chief market analyst at Interactive Brokers.
Markets are also bracing for a data-heavy week, with Friday’s U.S. nonfarm payrolls report in focus after the Fed flagged caution on further rate cuts in December. Wall Street futures pointed to a muted open before the bell, Reuters reported. 2
Apple has scheduled its conference call to discuss first fiscal-quarter results for Thursday, January 29, at 2:00 p.m. PT (5:00 p.m. ET), its investor relations site shows. Traders will parse Services growth, China demand trends and any shifts in margins or capital returns.
But the stock’s valuation leaves little room for disappointment: a further slowdown in App Store spending, weaker upgrade demand, or a fresh rate shock could pressure shares. Competition on AI features and scrutiny of app-store commissions remain overhangs.
Investors’ next checkpoints are Friday’s U.S. jobs report and Apple’s Jan. 29 results, with Services metrics likely to set the tone. Until then, traders will watch whether AAPL holds the $264 area from early Tuesday trade and regains the $270 handle.
