Adobe stock price: ADBE closes up as Firefly Foundry AI pitch hits Hollywood ahead of Fed week
New York, Jan 23, 2026, 20:19 EST — Market closed. Adobe shares edged up 0.4% to $301.07 on Friday, finding some footing after a choppy run for tech stocks. The software giant unveiled a more focused “IP-safe” generative AI offering tailored for studios and talent agencies. The shift was modest, but the timing matters. Investors enter a week where AI needs to prove it’s more than just headlines—now it’s about real revenue, particularly for software firms. Wall Street is turning its focus back to earnings and interest rates after recent volatile moves sparked by geopolitical events. Investors now face a