Morrisons to Turn 300 Store Entrances into Digital Ad Hubs and Digitise Pricing Across All 497 Supermarkets by 2026
Morrisons will install digital advertising screens at entrances to 300 stores starting early 2026, led by Bauer Media Outdoor under a seven-year contract. The supermarket will also replace paper price tags with electronic shelf labels across all 497 locations. Content for the screens will be sold by Bauer and Morrisons’ in-house media group. Trade reports say the rollout marks Morrisons’ entry into the retail-media market.