Embedded Finance Becomes a Revenue Engine for B2B and SaaS Platforms as 2025 Payments News Accelerates
December 12, 2025 — Embedded finance is no longer a “nice-to-have” feature tucked into a checkout flow. Today’s news cycle shows it becoming core infrastructure for B2B platforms and vertical SaaS providers—driving new revenue, improving cash flow, and deepening customer retention through integrated payments, lending, wallets, and payout capabilities. The Paypers+3PYMNTS.com+3PYMNTS.com+3 What’s striking about the December 12 developments is how quickly the conversation has shifted from “can we embed finance?” to “how do we optimize what we already embedded?”—a sign the market is moving from experimentation into operational execution. PYMNTS.com Today’s headline signal: embedded finance is moving from add-on to