Uber stock hit by Melius “Sell” call as robotaxi threat sharpens; Wolfe sets $110 target
NEW YORK, Jan 6, 2026, 11:21 (EST) Uber Technologies (UBER) shares slid on Monday after Melius Research downgraded the ride-hailing company to “sell” and set a $73 price target, as investors weighed rising robotaxi competition. The stock was down 1.9% at $81.30 in afternoon trading, putting Melius’ target about 10% below that level; rival Lyft fell 2.8%. TechStock² The call lands as autonomous vehicles (AVs), or self-driving cars, move closer to broader commercial use in 2026. For Uber, the risk is that robotaxi operators end up controlling more of the economics of each trip, squeezing its “take rate” — the